Growth Marketing Manager
Albi - Oak Brook, IL
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About Us:Albiware is a fast-growing SaaS start-up on a mission to propel the restoration industry forward by empowering restoration contractors with the technology they need to scale and grow their businesses. As a Y Combinator-backed company, we are rapidly growing and looking for a Growth Marketing Manager to join our incredible team and take the lead in driving our demand generation efforts.If you're passionate about marketing, building high-impact demand-generation campaigns, and working with a high-energy and collaborative team, we'd love to hear from you!Position Overview:As our Growth Marketing Manager, you will create and execute revenue-driving demand generation strategies. This hands-on role involves driving high-quality leads, leveraging data-driven insights, and using innovative marketing tactics to help us scale our ambitious goals.Key Responsibilities:Develop and Execute Demand Generation Campaigns: Create, implement, and optimize multi-channel marketing campaigns to generate pipeline and increase revenue.Own the Lead Generation Funnel: Manage and optimize the entire lead funnel, from acquisition to conversion, ensuring efficient and scalable processes.Targeted Campaign Development: Develop and execute targeted campaigns with tailored messaging based on in-depth audience analysis, ensuring that each campaign speaks directly to the needs of the identified target audience.Influence Funnel Performance Across All Stages: Develop strategies and assets to boost performance across all stages of the marketing funnel, focusing on improving engagement and conversion rates.Collaborate with Sales: Work closely with the sales team to align marketing strategies with sales goals, ensuring seamless communication and handoff of qualified leads.Leverage HubSpot for Marketing Automation: Utilize HubSpot to manage campaigns, nurture leads, and drive marketing automation efforts to increase lead engagement and conversion rates.Growth Analytics & Reporting: Track, analyze, and report on the performance of demand generation campaigns, providing actionable insights to optimize future efforts.Key Qualifications:Experience: Minimum of 5 years of experience in growth marketing and demand generation in a B2B or B2B2C environment.SaaS Expertise: Proven track record of driving revenue through innovative demand generation strategies in a SaaS environment.Creative Eye & Design Guidance: You possess a keen sense for good design and messaging practices and will provide creative direction that aligns with demand generation campaigns. You will leverage your critical and creative-forward mindset to create visually engaging and impactful campaigns that resonate with our target audience.HubSpot Knowledge: Hands-on experience with HubSpot for campaign management, automation, and lead nurturing is highly preferred.Analytical Mindset: Strong data analysis skills with a proven ability to track KPIs, measure campaign performance, and iterate based on findings.Creative Eye: Be able to provide design guidance and have a keen senseGrowth Hacker Mentality: Creative and resourceful approach to problem-solving with a passion for experimentation and optimization.Collaborative & Agile: Ability to work cross-functionally in a fast-paced environment, with excellent communication and project management skills.Results-oriented: Focused on delivering measurable results and optimizing strategies to drive business growth.What We Offer:Good balance of personal autonomy and team collaboration on projectsWorking on a team of smart, kind humans passionate about leveraging technology to solve real-world problemsCompetitive salaryGenerous PTOCompany Holidays + 2 Floating HolidaysMedical, dental, and vision insurance, with a large portion subsidized by the companyContinuing education, mentoring, and career development opportunities401k Plan + Matching
Created: 2024-10-09