Brand Marketing Manager
Turnpoint Services - Atlanta, GA - Atlanta, GA
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TurnPoint Services is a leading national home services company that is growing rapidly through acquisition. The company provides plumbing, HVAC, and electrical system maintenance, repair, and replacement services to homeowners and light commercial customers, and currently operates through 50+ local brands in 20 states. TurnPoint is financially backed by a multi-national private equity investor with more than $10 billion in assets under management. Growth via acquisition is a core tenet of the Company's strategy.Position Summary:The Brand Marketing Manager is responsible for facilitating, overseeing, and assisting in the execution of B2C marketing efforts for a cohort of brands within the TurnPoint Services portfolio. By applying extensive knowledge of the TurnPoint Services business, the marketplace, and marketing best practices, the Brand Marketing Manager collaborates with marketing leadership and key stakeholders to develop marketing plans, initiate campaigns, and coordinate the execution of marketing deliverables to fuel the growth of assigned brand(s).Success will largely be dependent on the ability to:Generate & capture market demandMake strategic, data-driven decisions to positively impact the performance of marketing initiativesClearly communicate marketing strategies and their impact on Brand's performanceEnergize cross-selling and product mixGrow paying customer baseIncrease yield/ROI of marketing investmentsMake connections between daily operations and business goalsTranslate the strategic into the tacticalEvaluate business opportunities and make recommendations on marketing approachReport on metrics/results and apply key findings to future endeavorsProactive planning, analysis and where necessary, course correction while taking full responsibility for marketing resultsDrive results - achieve/exceed marketing performance benchmarks and demand targetsJob Functions, Essential Duties, and Responsibilities will be focused on 4 key areas:Acquisition MarketingConsumer InsightsCustomer MarketingMeasurement and AnalysisExperience, Skills, Knowledge Requirements:Take a leadership-based consultative approach and apply advanced planning skills to present marketing ideas, raise logistical considerations, and secure buy-in from key stakeholdersComprehensive knowledge of digital and traditional marketing channels in the B2C sectorIn-depth understanding of the TurnPoint Services business model as well as the plumbing, HVAC and electrical services industryAbility to foster trusting and collaborative relationships with operators, colleagues and vendorsHigh emotional intelligenceOrganized, logical, process-oriented, strategic, and detail-orientedAdvanced investigative analytical and problem-solving skillsAdept at team collaborationStrong oral and written communication skills, with the ability to influenceIndependent and proactive thinking, adept at setting goals, prioritizing and making timley decisionsAbility to quickly adapt to new methods and work under tight deadlines3-5 years of related experienceBachelor's Degree in Marketing or related fieldAdditional Compensation and Benefits:Affordable Medical, Dental and Vision plans401K with company matchShort- and Long-Term Disability plansAccident & Critical Illness Insurance available20K Life Insurance Policy freeAdditional life insurance available6 Paid Holidays each yearPaid Time OffAll qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability, protected veteran status, pregnancy, sexual orientation, gender identity or expression, or any other reason prohibited by applicable law.
Created: 2024-10-09