Senior Social Media & Influencer Marketing Team Leader

Senior Social Media & Influencer Marketing Team Leader Please submit requested salary range upfront with resumeFrench/West/Vaughan (FWV), one of the nation's leading integrated marketing agencies, is seeking an accomplished social media & influencer marketing leader to join our growing team in our downtown Raleigh, N.C. headquarters. In this role, you will manage a team of social media and influencer marketing specialists, working and integrating closely with all agency departments/marketing channels (creative, PR, integrated marketing, paid/digital, analytics). You'll serve as a social media expert at the agency, and will be charged with creating breakthrough ideas, campaigns, strategies and tactics.RESPONSIBILITIES INCLUDE, BUT ARE NOT LIMITED TO:Lead a group of social media and influencer marketing accounts to deliver exceptional results and client serviceMentor and manage a team of social media professionals and ensure that client scopes and goals are being met, budgets are maintained and client relationships are strongDrive strategy for social media and influencer marketing plans and roadmaps, working cross-agency with other departments to develop cohesive and integrated multi-channel marketing plansBuild and hold strong relationships with senior client contactsEstablish, grow and maintain relationships with influencers and content creators, and come armed with existing relationships and knowledge of the social media and influencer marketing universeServe as a key decision-maker and problem solver on social media and influencer-related issues and challengesSuggest and implement new services, tools, and ideas to further elevate the agency's social media and influencer marketing offeringsWork across the agency to encourage and spearhead collaboration, knowledge sharing and best practicesTravel for events and client meetings as needed, and when applicable, provide live social media coverageContribute to new business opportunities, pitch presentations and proactively seek new business opportunities both with prospects and existing clientsREQUIREMENTS:You have a proven track record of crafting effective social media strategies, success managing and mentoring a team and an impressive portfolio of content-driven social media and influencer marketing campaignsYou demonstrate excellent communication skills, sharp writing and editing abilities and know how to tailor content and copy for different social media platformsYou have an eye for detail, you know how to multitask, prioritize, and juggle projects effectivelyWhile your expertise is in social media and influencer marketing, you have deep knowledge of the way in which all marketing channels work together to deliver on client goalsYou're a disruptive big-idea thinkerYou have an intimate understanding and experience using all social media platforms both from an organic and paid media perspectiveYou have mastered the art of identifying the right influencers for a niche campaign or large-scale partnership and successfully negotiating contractsYou're experienced in utilizing reporting tools including native platform insightsYou're curious and proactive by nature, constantly seeking inspiration to hone your professional approach and skills, whether through industry news & trends, competitor campaigns or from personal/professional passion outlets - you're always growingQUALIFICATIONS:BA/BS degree in marketing, journalism or related fields8-10 years in marketing with a focus on social mediaAgency experienceProficiency in using (front and back end) Meta, X, TikTok, YouTube, Sprout Social, GA4, Influencer Marketing Tools/Platforms Note: Please submit salary requirements upfront with resume.ABOUT FWV:FWV is a 35x Global or National Agency of the Year recipient and the most highly decorated agency in the history of the South. We are a team of creative and passionate brand marketers conducting fascinating work for clients ranging from large national brands to growing start-ups. We have been named the #1 Agency "For People That Like the People They Work With," and one of the Top 10 Agencies for creating a "Positive Work/Life Balance" for associates and are proud of the culture of continuous improvement we've cultivated over the past 27 years, and one we want to maintain for decades more.As an agency, we offer:Comprehensive benefits via company sponsored healthcare, dental, vision, flexible spending account (FSA)/dependent care account, basic life & AD&D/Voluntary Life AD&D, STD/LTD, employee assistance program (EAP), voluntary accident, critical illness and pet insuranceParticipation in the company's 401(k) plan with a company matchCompany paid parking for those working from our Downtown Raleigh HQA pet friendly work environmentFrequent company sponsored agency get-togethersSummer Hours, which include closing at 1pm every Friday between Memorial Day and Labor DayGenerous paid time off, including bonus time around the major holidaysPresently, a hybrid work model that allows associates to work from home two days per week, or from one of our other agency offices

Created: 2024-10-19