PR Manager
xTool - San Jose, CA
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Job Title: Marketing Project ManagerLocation: Silicon Valley, USACompany: Xtool ()About Us:Xtool is a leading technology company specializing in laser cutting and engraving machines, along with related software solutions. These products are widely used in industries such as manufacturing, creative design, education, and by DIY enthusiasts. Xtool is dedicated to helping users turn their ideas into reality with high-precision and high-efficiency tools, while also providing a user-friendly experience and robust technical support. With a passion for innovation and a commitment to excellence, we strive to bring cutting-edge solutions to our customers. As we continue to expand our presence in the U.S. market, we are looking for a dynamic and experienced Marketing Project Manager to execute our IMC efforts in Silicon Valley.Key ResponsibilitiesBrand Messaging and PositioningCraft and disseminate corporate narratives that highlight the company's success, values, vision, and competitive strengths. Deeply understand the target users, and carry out promotion activities in the local US market based on the needs of business and brand communication, enhance the recognition and favorability of the brand among US users, and expand the brand influenceMedia Relationship ManagementEstablish and maintain strong relationships with tier 1 media outlets. Develop and execute a strategic communications plan. Manage press releases, media interviews, and other public relations activities to ensure consistent and impactful messaging.Crisis Communication Management: Develop and implement crisis communication strategies to protect the company's reputation in US. Act as the main point of contact for media inquiries during crisis situations. Be responsible for handling complex and crisis events; communicate with all departments of the company to ensure the consistency of the company's external communication information, and establish and improve the public relations communication system.Others: Assist in planning and supervising major public relations events in online and offline brand promotion activities, and be responsible for the communication effect.QualificationsBachelor's degree in Communications, Public Relations, Journalism, or a related field.5-7 years of experience in corporate communications, public relations, or a related field.Experience in tier 1 consumer electronics companies is required.Proven track record in managing relationships with tier 1 media and influencers in US.Experience in developing and executing strategic communication plans in a corporate setting.Strong relationship-building, strategic thinking, and organisational skills.Ability to work under pressure and manage multiple projects simultaneously.Strategic thinker with a deep understanding of local media landscape and business environment.Highly motivated, adaptable, ethical, and creative with a strategic outlook.Why Join Us:Opportunity to work with a passionate, innovative team.Be part of a growing company with a strong market presence.Competitive salary and benefits package.Work in the heart of Silicon Valley, a global hub for technology and innovation.How to Apply:Interested candidates are invited to send their resume to career@.
Created: 2024-10-09