Digital Marketing Coordinator
Frette - New York City, NY
Apply NowJob Description
Frette, the leading provider of luxury linens to the finest hotels and homes worldwide, is seeking a Digital Marketing Coordinator to join the team.The Digital Marketing Coordinator is responsible for developing strategies that drive new customer acquisition and retention in Frette's main business channels: E-Commerce, Hospitality, and Retail. The role will help brief in creative assets, manage communications with external partners, hand off creative assets, and analyze audience and creative performance.Responsibilities include but are not limited to:Strategize and execute media plans that support E-Commerce, Hospitality, and Retail Store growthCollaborate with E-Commerce, CRM, and Retail Marketing teams to develop and activate plans that support new customer acquisition and customer retention Manage communications with external vendors (Google, Meta, media agencies, etc.)Work closely with graphic design to brief in creative assets each seasonCollaborate with marketing manager to develop weekly and monthly reportsBuild out UTM tracking codes for marketing channels managed internally Work with Marketing, eCommerce, and external partners teams to ensure timely delivery of creative assetsTrack Digital Marketing KPIs and use them to create actionable insights Schedule email and SMS marketing campaignsMonitor email and SMS customer databases with the CRM teamMaintain an understanding and awareness of competitor activity, and relevant industry and technical knowledgeAd hoc projects to support Marketing, and business channels like Hospitality, E-Commerce, and Retail StoresDesired Skills and Experience:Minimum 1-2 years' experience in E-Commerce and/or Digital Marketing (luxury goods focus a plus)Understanding of digital marketing channels especially Email and SMSUnderstanding of current Digital Marketing and E-Commerce best practices and technological capabilitiesExperience working with Google Analytics (or similar platform) and an E-Commerce platform (Salesforce Commerce Cloud & Shopify a plus)Strong knowledge of Word, Excel, and PowerPointKnowledge of HTML and Adobe Photoshop (or similar photo editing tool) a plusMust be resourceful, collaborative and a creative solution-seeker
Created: 2024-10-04