Sr. Digital Marketing Manager
Robert Half - Boston, MA
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Robert Half is looking for a Sr. Digital Marketing Manager for a 3+ month contract in Boston. This is a hybrid, 40-hour-per-week opportunity; candidates must be willing and able to work onsite in Boston 2+ days per week. The Sr. Digital Marketing Manager will assist in driving the go-to-market strategy for a new product across digital channels including email, paid search, and paid social. Key responsibilities include: Creating and executing cross-channel campaigns that drive leads and customer acquisition Manage email strategy and automation efforts Partner on paid and organic media campaigns Collaborate on paid search initiatives Identify new market trends and opportunities for campaign optimizationMonitor and analyze campaign metrics and KPIs Must have 5+ years of experience of B2B digital marketing experience and strong GTM campaign understanding. Prior consumer technology or related industry experience is a big plus. If interested and available, apply today! Qualifications: Degree in marketing, communication, or related 5+ years of product or demand generation marketing experience Knowledge of paid search best practices Familiarity with paid and organic media HubSpot, Pardot, Marketo, or similar marketing automation platform experience Google Ads and Google Analytics/GA4 experience Excellent communication and project management skills Detail-oriented Self-starter
Created: 2024-10-03