Content Marketing Writer
Cognito Forms - Columbia, SC
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Content Strategist Who we areCognito Forms is a fast-growing SaaS company empowering users to quickly build forms"”and form-driven business solutions"”by themselves. No developer necessary.Who you areWe're looking to add an innovative Content Writer with a proven track record in writing articles people want to read. We need a visionary who can see the bigger picture and shape long-form content to attract ideal audiences.The perfect fit for this role will demonstrate a passion for storytelling and expertise in connecting with an audience through thought leadership pieces aligned with Cognito Form's product and brand voice. This candidate should bring strong opinions on how content marketing at Cognito Forms can engage, educate, and expand our B2B audience.What you'll be doingContent strategy: Implement comprehensive content strategies that align with our business goals, feature releases, and target audience.Content creation: Produce high-quality, compelling copy across various formats, including articles, blogs, emails, paid ads, and social media posts.Content editingOversee that each article has a seamless flow and is structured to be clear and engaging. Ensure the content is valuable and helpful to our audience, providing them with actionable insights and information.Editing and proofreading: Ensure all content is error-free, aligns with brand voice, and meets our high standards for quality and accuracy.SEO optimizationIncorporate SEO best practices into all content to enhance visibility and drive organic traffic.Collaboration: Work closely with marketing, design, and product teams to create cohesive and compelling content campaigns.Research and Interviews: Conduct thorough research to become a product expert and develop audience personas. Interview customers to gather insights and real-world experiences, ensuring content is deeply informed and resonates with our audience.Platform Management: Add and manage content across various platforms, ensuring consistency and accuracy.What you should bring to the tableBachelor's degree in English, Journalism, Marketing, Communications, or a related field.5+ years of experience in content strategy, writing, and editing.Exceptional writing and editing skills with a keen eye for detail and a strong understanding of content flow.Proficient in SEO best practices and content management systems (CMS).Excellent communication and collaboration skills and the ability to manage multiple projects simultaneously.Ability to think creatively and strategically.Experience writing about SaaS Companies and technology.Your resume and a link to your online portfolio or writing samples.What you can expect in returnA competitive salaryHealth insurance and other benefits401k retirement plan with company match24 paid days off as a new employeeA relaxed and flexible work environmentA great team to work with and learn fromTeam outings and planned get-togethersA fun and functional office in the heart of Columbia's arts and technology district
Created: 2024-10-01