Social Media Manager - Beauty
24 Seven Talent - El Segundo, CA
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Our beauty brand client is hiring a Social Media Manager. This is a full-time role that is hybrid in El Segundo. Applicants must have beauty industry experience!This role will be responsible for leading & executing a comprehensive, best-in-class social strategy across all our social channels, managing overall strategy, day-to-day operations, and reporting. You'll work closely with the Global Marketing team and the rest of the Consumer Engagement team (Influencer Marketing, Paid Media, Events) to build an organic brand presence that will drive the most buzz, engagement, conversation, and conversion, as aligned with business objectives and goals. Responsibilities will include managing Instagram & TikTok accounts and content calendars, leading launch and activation support on our channels, community management, as well as both internal and external content creation efforts as needed. This ideal candidate is deeply entrenched in internet culture and loves all things social, community, and brand They are a left- and right-brained thinker who blends a strong creative eye and brand storytelling capacity with the ability to tell stories through data and analytics. They are fully immersed in the social media landscape, and able to navigate where the brand plays in trends, how it builds and adapts its voice across channels, and how to create meaningful, two-way conversations within our community and beyond. They will also thrive in a fast-paced, ever-changing environment.RESPONSIBILITIESChannel Strategy & ManagementOwn the strategy for owned brand communication across social channels to boost brand perception and engagement, while fostering an engaged and growing communityPlan and schedule all social content with the help of your team and brand toolsLead crafting and editing copy for all social channels, ensuring a consistent brand voice throughoutMonitor emerging platforms and suggest integrations that feel "on-brand" to participate inContent Creation & CoordinationPartner closely with the Creative & Global Marketing teams to create best-in-class assets to support key brand & cultural momentsCoordinate and execute on supplemental content needs, including internal filming, as well as social content shoots, and/or creator briefing and outreachWork closely with creator/influencer marketing to identify potential partner talent via UGC and engagement on brand channelsProvide real-time and in-person social support during photoshoots and brand events"” including but not limited to pop-ups, influencer eventsAnalytics & ReportingManage all platforms, using analytics to inform ongoing improvements to channel and content performance, along with providing social media reports to the wider Marketing teamCompile weekly, monthly, and quarterly social media reports, as well as launch-specific reportingMonitor activity across the social sphere to report on trends, content, and collaborations, monitoring competitive and innovative non-beauty activityCommunity ManagementLead and build our community outreach strategy, working with marketing counterparts to extend online engagement to offline to strengthen our connections with consumers and creatorsSupport social media & community coordinators with community questions, comments, and direct messages daily across platformsCollaborate with the Customer Care and Education teams, sharing key questions and inquiries from our community to provide feedback and share with wider team as neededLead ongoing initiatives to gather community feedback on new product development and existing product inputREQUIREMENTS & QUALIFICATIONSA demonstrated self-starter, who is detail-oriented and intellectually curiousThinks strategically and thrives in a fast-paced environmentExcellent communication and writing skills, and strong creative judgment to recognize what is on-brand and on-trendStrong quantitative skills and ability to interpret data for real-time optimization; knowledge of key social media.Understanding of paid media/social advertising a plusTeam player who is highly organized with exceptional project and time management skillsWorks collaboratively with internal teams, influencers, PR, creative, and global marketing to develop ideasActive daily life in digital and social media, very digitally savvy and curious, passionate about pop culture and social, enthusiastic about forging relationships with influencers and tastemakersFour-year college degree or equivalent 5+ years of related experience, e. g., digital marketing, social media, influencer marketing, and program managementExperience in leading a team and managing direct reportsContent creation and content editing experience a plus Beauty and skincare experience on digitally native brands a plus
Created: 2024-10-01