Freelance eCommerce Director
24 Seven Talent - New York City, NY
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Client OverviewOur client, a fashion retailer that sells women's lingerie and intimates, is seeking a Freelance eCommerce Director to join their team.Role Overview: Seeking an ambitious, creative, and analytical Director of eCommerce to manage E-Commerce growth activities through an accelerated growth phase for the brand. The candidate will direct day-to-day operations on-site with responsibility and accountability for topline sales, operating metrics, KPI's, site budget management. This candidate will support the brand's eCommerce digital experience, identifying the most promising areas for growth, optimizing and testing, to ensure traffic directed onsite is being optimized efficiently for conversion. Freelance eCommerce Director Responsibilities:Manage website updates and maintenance in collaboration with our web developer.Lead site merchandising strategy, especially for new product launches.Oversee technical aspects of websites and troubleshoot issues with our in-house web developer.Create and manage site content calendars aligned with marketing campaigns and promotions.Collaborate with our Digital Agency on A/B testing strategies and execute paid campaigns.Lead Email/SMS marketing strategy and provide guidance on automated flows and campaigns.Work with the Art Department on web content requirements and asset specifications.Produce ecommerce performance dashboards and analyze site KPIs for optimizations.Partner with the CMO on technology roadmap and future UX enhancements.Manage a team of two direct reports.Freelance eCommerce Director Qualifications:Bachelor's degree in Ecommerce, Marketing, or related field.7+ years of hands-on experience in DTC Ecommerce, preferably in fashion. Strong proficiency in Shopify and Google Analytics.Strong Knowledge of SEO/SEM strategies.Familiarity with Klaviyo experience preferred.Understanding of Shopify front end and back-end functionalities.Excellent analytical, communication, and interpersonal skills.Ability to thrive in a fast-paced environment and manage competing priorities.
Created: 2024-10-01