Digital Marketing Director
KTeam - New York City, NY
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We're looking for a hands-on Digital Marketing Director with deep experience in the luxury brand sector to join the global leader in bespoke, sustainable luxury travel across the African continent. Dedicated to delivering extraordinary journeys that are both luxurious and impactful, they cater to ultra-high-net-worth individuals seeking unique and culturally-sensitive travel experiences that respect and preserve Africa's inherent beauty.Our ideal candidate is a cross-channel digital marketer with a particular focus on CRM and data-driven strategies in the ultra-luxe market. You'll play a crucial role in developing and executing effective digital marketing campaigns to drive customer acquisition, retention, and growth among a specific UHNW target demo.What They Offer:The opportunity to lead dynamic marketing efforts under the guidance of the CEO and alongside talented digital marketing professionals across the worldCompetitive salary and the chance to travel to some of the most beautiful destinations in AfricaTremendous performance-based bonus opportunity (KPIs tied to lead generation, customer acquisition/retention, ROI/ROAs, social media reach, etc.)Enrollment in our employee 401k program after one year of employment15 days annual Paid Time Off4 days paid travel to any one of the company's destination locationsA vibrant workplace culture that values creativity, innovation, and collaborationSchedule flexibility and a fully remote work environment (you'll join a team of about 40 fully remote individuals all over the world)Responsibilities:Develop and implement comprehensive digital marketing strategies aligned with overall business objectives meeting lead gen targetsManage and optimize CRM systems to enhance customer relationships and drive engagementLeverage data analytics to track campaign performance, identify trends, and make data-driven decisionsProduce and provide regular marketing performance reports to leadershipCreate and execute email marketing campaigns, social media campaigns, and content marketing initiativesCollaborate with cross-functional teams to ensure seamless execution of marketing campaigns, including creative teams and agency partnersStay up to date with the latest digital marketing trends and technologies, incorporating and implementing those you see as beneficial to furthering brand and marketing effortsRequirements:7+ years full funnel digital marketing experience and ability to develop and implement cohesive, goal-driven cross-channel strategiesProven experience in the luxury sector (travel a plus)Must be hands-on; you'll be expected to develop strategy, work with an agency resource to execute, and oversee all analytics tracking to continuously optimizeInsatiably driven by numbers and the opportunity to achieve marketing gains (there's a tremendous opportunity in this space, so your opportunities tied to performance bonuses are significant) Deep experience with paid ads (e.g., Google Ads, Meta Ads)Extremely strong in paid and organic social strategyKnowledge of SEO and SEM best practicesExperience with content management systems (CMS) - MailchimpExperience with Google Analytics and Search ConsoleExperience with CRM systems - preferably SalesforceExperience conducting A/B tests to optimize marketing campaigns and improve conversion ratesProficiency in using marketing automation tools to streamline processes and increase efficiencyKnowledge of tag management platforms (e.g., Google Tag Manager) to implement and manage website tracking codesAbility to integrate marketing tools with other systems through APIs to enhance data flow and functionalityAbility to conduct market research to identify target audiences, understand their needs, and develop effective marketing strategies.Experience analyzing competitors' marketing strategies to identify opportunities and stay ahead of the curveSkill in managing digital marketing budgets effectively to maximize ROIAbility to work effectively with teams across different departments to achieve shared goalsStrong organizational and time management skills working across time zonesAbility to identify and solve complex marketing challenges creatively
Created: 2024-10-01