Digital Products Analytics Manager
Tandym Group - Orlando, FL
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A recognized consumer products company in Florida is looking to add a new Digital Products Analytics Manager to their growing team in Orlando.About the Opportunity:Schedule: Monday to FridayHours: 8am to 5pmSetting: Hybrid (Mon to Wed onsite; Thurs & Fri WFHResponsibilities:Map out and execute the optimization strategy for digital productsWork closely with other internal teams to ensure proper reporting, NFRs, and alerts are set up to measure performanceSupport business case development for new digital capital projectsWork with analytics to ensure optimization decisions and ongoing improvements can be tracked and validated on an ongoing basisManage and drive ongoing improvements to configurable toolsets, such as, FullStory, Firebase, AppDynamics, with a focus on optimizing conversion, and engagementWork with the Digital Product team to influence product enhancements to be added to the roadmapWork closely with other internal teams to ensure new features developed align with wider cross-channel campaigns are translating into tangible, logical site experiencesSuggest and define relevant AB tests to maximize consumer experience and conversionPartner with Marketing teams to understand any campaigns to understand product impactPerform other duties, as neededQualifications:3+ years of Digital Product Analytics experienceBachelor's Degree in Business, Computer Science, Engineering, and/or MarketingStrong knowledge of Web Design, Usability, and User TestingStrong understanding of Scrum Application Development Experience translating business strategy into actionable optimized experiences onlineExperience with Microsoft SuiteExperience with Content Management System (CMS)Experience using project management tools (Jira, Basecamp, VersionOne, etc.)Experience in mining clickstream dataExperience in analyzing customer behavior and feedback
Created: 2024-10-01