Marketing Manager
HMP Global - East Windsor, NJ
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Healthcare Industry - Medical Communications and MarketingCopywriting - Strategy and Execution - Social Media - Web - Video - EmailSalary: Commensurate with experienceLocation: Hybrid -East Windsor, NJ/Malvern, PA or Remote (depending on location)Comprehensive Benefits (Medical, Dental, Vision, 401k w/company match)HMP Global is a leading healthcare event and education company, with a dominant position in several therapeutic areas including Oncology, Psychiatry & Behavioral Health, Cardiovascular, Wound Care and Public Safety. With a mission to improve patient care, we deliver information and education to healthcare professionals through 400+ global, regional, and local events and reach over 2 million users monthly through digital networks and social channels.We are searching for a Marketing Manager to join our team. The role will focus on the strategy and execution of various marketing campaigns related to client projects. Projects will include, but are not limited to, live and virtual event promotion, content marketing to drive website traffic, and branded communication campaigns.The ideal candidate will be skilled at developing and executing marketing plans and budgets as well as performing data analysis to demonstrate return on marketing investment. We're looking for a skilled writer, capable of crafting copy for a variety of distribution channels (email, social media, direct mail, web, PR).Experience in building and nurturing strategic relationships is necessary.The Marketing Manager will be responsible for the followingDevelop marketing plans that meet the goals of client projects.Create compelling marketing copy targeted to a wide variety of healthcare segments, for delivery through multiple channels (direct mail, email, web, sales support, video, social, etc.)Lead conversations with external clients and internal teams (editorial, sales, art/production, and project management) to ensure strategy is driving integrated marketing campaignsRegularly analyze and report on marketing campaign performance, including presenting updates to senior management and clientsManage budgets and track project costs throughout a campaign to ensure numbers stay within budget and maintain proactive communicationIdentify, develop, and manage strategic partnerships to drive marketing objectivesEngage audiences and promote content via social mediaUtilize our project management software (Hive) to manage marketing communication efforts, both inbound and outboundOther assignments as required by managementDesired Skills and ExperienceBachelor's degree required (Marketing preferred or related field)3-5 years of experience in integrated marketingHealthcare and/or agency experience a plus but not requiredExperience working with marketing automation tools, i.e., HubSpot and On GageSolid understanding of essential elements of marketing (branding, planning, messaging development, PR, web, social, sales support, print and digital advertising, direct mail, video, etc.)Market research experienceExcellent written and verbal communication, including ability to sell ideas to management and across the organizationProven success in writing compelling marketing copyExperience managing budgetsSuperb organizational, time management, and customer service skills - you will work with everyone in our organization and their individual stylesAbility to work well under pressure and manage competing prioritiesCreative problem-solver with demonstrated ability to analyze data, identify trends, and make recommendations to adapt or modify campaign tacticsVerifiable and consistent work historyHighly proficient in Microsoft Office (Word, Excel, PowerPoint, Outlook); as well as CRM/database experience (preferred)Valid driver's licensePlease follow HMP Global on LinkedIn for news and updates.
Created: 2024-09-24