Digital Communications Manager
MosesWeitzman Health System - Middletown, CT
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The Digital Communications Manager is responsible for maintaining content across web properties of the Moses/Weitzman Health System and its affiliates. A critical part of this role include managing day-to-day requests including email marketing, landing pages, analytic reports while staying focused on larger omnichannel digital and integrated marketing strategy.ROLE AND RESPONSIBILITIES• Own web content across health system; Create, edit and update web properties to meet the needs of affiliates, programs and partnerships• Execute SEM/SEO campaigns and provide dashboard-level analytics to evaluate the success and/or optimize real-time• Email Marketing SME (Ex: MailChimp and/or Constant Contact) and leverage the capabilities to support digital and communications strategy• Own Google Tag Manager and work collaboratively in Google Analytics to deliver custom tracking of web traffic, engagements, conversions and ecommerce workflows.• Strong project management and organizational skills with public relations, marketing, sales, and/or technical analytics• Other duties as assignedQUALIFICATIONSRequired Skills and Education• Bachelor's degree required• 5 to 7 years' experience in digital media and/or website development• Proficiency in HTML/CSS and code editors (Ex: WordPress)• Proficiency in Google Tag Manager and Google Analytics• Familiarity with Adobe Creative Suite and Microsoft Office• Strong oral and written communication skills, organizational, time-management and prioritization skills, ability to multi-task, attention to detail, and interpersonal skills• Ability to work independently, with integrity and committed to best practices in data and privacy• Ability to work nights and weekend if needed• Current Driver's licenseADDITIONAL QUALIFICIATIONSExcellent oral and written skills are required. This position is highly involved with staff, clients, colleagues, outside vendors and the community. Experience working Google Analytics, Google Tag Manager, Wordpress, MailChimp, Adobe Creative Suite, and related platforms are a plus, as is experience in health care, health equity, policy or related nonprofit work.Confidentiality of InformationConfidentiality of business information is a requirement. Confidentiality must be maintained according to CHC policies, as well as following established consumer data privacy best practices.
Created: 2024-09-23