Brand Manager (HYBRID)
Lack + Daily Marketing Recruiting Experts - Atlanta, GA
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Located in Atlanta, our client is a $10B global consumer products organization with more than 100 brands. The company's vision is to become a consumer led, innovation powerhouse and growth engine that is a force for good and an amazing place to work, grow and thrive! The Brand Manager position (HYBRID IN ATLANTA - 3 DAYS IN OFFICE) will be deeply involved in building and executing plans for future growth. Work across the business units with all key functions - Sales, Manufacturing, Sourcing, Distribution, Customer Service, IT, Finance, HR, Legal - as well as centralized support teams to drive profitable sales for the assigned brandConduct analysis regularly to understand why business lines are delivering or under delivering and providing recommendations to improve growthUnderstand the consumer target and consumer journey. Deliver effective and persuasive communication at key moments of truth to drive purchase intent and appealLeverage eComm and DTC data to improve omnichannel performanceManage the business with an eye towards speed and focus on increasing profitabilityDrive the innovation process to deliver new products that create category growth and increase gross marginKey Qualifications:A four-year college degree, MBA preferred.Brand management experienceExperience diagnosing business performance using tools like ACNielsen, IRI, NPD or other systems measuring POS and shipment dataPrior experience in CPG (Consumer Products) or a Durables organizationExposure to consumer insights and leveraging analytics of primary and secondary research, emerging trends, POS results and competitor/category actions to drive leadership brand sales.Demonstrated ability to deliver results
Created: 2024-09-21