Multichannel Marketing & Digital Analytics
Genpact - Danbury, CT
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With a startup spirit and 115,000+ curious and courageous minds, we have the expertise to go deep with the world's biggest brands"”and we have fun doing it. We dream in digital, dare in reality, and reinvent the ways companies work to make an impact far bigger than just our bottom line. We're harnessing the power of technology and humanity to create meaningful transformation that moves us forward in our pursuit of a world that works better for people. Now, we're calling upon the thinkers and doers, those with a natural curiosity and a hunger to keep learning, keep growing., People who thrive on fearlessly experimenting, seizing opportunities, and pushing boundaries to turn our vision into reality. And as you help us create a better world, we will help you build your own intellectual firepower. Come, transform with us.Inviting applications for Senior Manager, Multi Channel Marketing (MCM) & Digital Analytics!We are looking for Manager/Senior Manager with 5-10 years of experience in MCM & Digital analytics in pharma / life science, which includes the oversight of promotional activities, measure and optimize various marketing measures, HCP eligibility, targeting measurement and impact analysis of digital and MCM campaigns. Key Requirements5-10 years of experience in Multi Channel Marketing and Digital analytics for primary, specialty care therapy areas with in Pharma / Life sciencesExperienced in pharma data sets such as IQVIA, Symphony: Xponent, PlanTrak, NPA, DDD, Digital Interaction data, Veeva CRM, Call Activity data, Adobe, Google analytics data, IPad, Social media data, Knowledge on Statistical techniques like, MMX, Test control analysis, A/B testing, Promo response models, Optimization, impact analysis for MCM and digital channelsExperience in customer journey, channel and content affinity models, customer insightsHand on experience in R, Python, SQL, Data BricksExperience in web analytics, adobe analytics, social media analyticsNLP, Text Analytics, Text Mining .Required skills Experience in Multichannel Marketing (MCM) and Digital Analytics.Pharma datasetsQualifications:Bachelors in Pharmacy / technologyMBA MS/MTech/MpharmaGenpact is an Equal Opportunity Employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability or any other characteristic protected by applicable laws. Genpact is committed to creating a dynamic work environment that values diversity and inclusion, respect and integrity, customer focus, and innovation. For more information, visit . Follow us on Twitter, Facebook, LinkedIn, and YouTube.
Created: 2024-09-19