Marketing Director
Elite Consulting Partners - Moorestown, NJ
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We are seeking a dynamic, hands-on Director of Marketing with a proven track record in the financial services industry, specifically in recruiting and marketing within the broker-dealer or independent broker-dealer business. This individual should have a deep understanding of sales funnels, social media marketing (particularly Facebook Ads), branding, and business development. The ideal candidate will be a "roll-up your sleeves" leader who is comfortable executing tasks independently while managing and inspiring a team. The Director will also have extensive experience working closely with financial advisors to drive growth and brand development.Key Responsibilities:Recruiting: Develop and execute marketing strategies to attract top talent in the financial services sector, with a focus on financial advisors and independent broker-dealers.Marketing & Branding: Lead branding efforts to strengthen the company's position in the market, ensuring consistent messaging across all channels, including digital, social media, and print.Social Media & Digital Marketing: Create and manage targeted marketing campaigns on social platforms, particularly Facebook, to generate leads, enhance visibility, and support recruiting and business development goals.Sales Funnels: Design, implement, and optimize sales funnels to nurture leads from awareness to conversion, ensuring a seamless customer journey.Business Development: Collaborate with leadership to identify new business opportunities, partnerships, and strategies that align with the company's goals.Leadership & Collaboration: Mentor and lead the marketing team, while collaborating closely with other departments, especially business development and sales.Content Creation: Develop compelling marketing content, including copywriting, blogs, videos, and graphics, that resonates with target audiences (financial advisors and potential recruits).Data-Driven Decision Making: Use analytics and performance metrics to refine marketing strategies, optimize campaigns, and achieve measurable results.Budget Management: Manage marketing budgets, ensuring resources are allocated effectively to achieve the highest return on investment.Cross-Departmental Work: Partner with HR, business development, and sales teams to ensure alignment on recruiting efforts and marketing strategies.Relationship Building: Cultivate relationships with financial advisors and industry influencers to build the company's network and reputation within the financial services community.Key Qualifications:Experience:Minimum of 7-10 years of marketing experience, preferably in the financial services or broker-dealer industry.Proven experience in recruiting and building marketing strategies aimed at attracting financial professionals.Expertise in social media marketing, with hands-on experience managing Facebook Ads and other digital marketing platforms.Strong understanding of building and optimizing sales funnels for lead generation.Leadership: Demonstrated leadership capabilities with the ability to motivate and inspire teams, while also being comfortable with executing tasks independently.Industry Knowledge: Familiarity with the broker-dealer or independent broker-dealer space is highly desirable.Technical Skills:Proficient in digital marketing tools and platforms (Google Analytics, Facebook Ads Manager, CRM systems).Strong analytical skills and the ability to interpret data to make informed decisions.Communication: Exceptional verbal and written communication skills, with the ability to create compelling marketing content.Geography: Candidate must reside in the Philadelphia, PA or South Jersey area and be willing to work in the office for extended periods of time to get the job done.Preferred Qualifications:Prior experience working directly with financial advisors.A strong network within the financial services industry.Experience in business development and partnership growth.Personal Attributes:Hands-on, "roll-up your sleeves" work ethic.Entrepreneurial mindset with a passion for growing brands and driving business success.Self-motivated and comfortable working in a fast-paced, results-oriented environment.Strong leadership qualities, with the ability to manage and execute both high-level strategy and day-to-day tasks.Salary & Benefits:Competitive base salary with performance-based bonuses.Comprehensive benefits package, including health insurance, retirement plans, and paid time off.Opportunity to work in a growing, dynamic company with room for career growth.How to Apply: Interested candidates should submit their resume and cover letter outlining their experience and why they would be a great fit for the role.
Created: 2024-09-19