Marketing Specialist
SMACT Works - Dublin, OH
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SMACT Works seeks a Marketing Specialist for its growing Oracle Cloud Technologies practice. The selected candidate will support Digital Marketing, Social Media, Content Creation, Website maintenance, and other marketing-related activities while working with a team of internal marketing resources. The ideal candidate should have experience supporting mid-sized IT services organizations serving customers in staffing, managed projects, and managed services.ESSENTIAL DUTIES AND RESPONSIBILITIES Act as a liaison between management and internal and external marketing teams to execute each company's GoToMarket strategies.Responsible for crafting and distributing relevant content for each company's products and services.Responsible for building and maintaining each company's brand identity.Research market and technology dynamics for each company's products and services.Lead digital marketing and social media activities to promote SEO and SEM.Handle social media, public relations efforts, and content marketing.Manage and maintain websites with the help of technical web development teams.Develop content for websites, blogs, whitepapers, and other marketing content as needed.Research and evaluate competitors and various technology providers.Assist sales and technical teams in conducting product webinars for customers.Support sales and lead generation efforts.Generate leads and promote services using email and other marketing techniques.Analyze consumer behavior and adjust email and advertising campaigns accordingly.Develop and deploy successful marketing campaigns from ideation to execution.Organize company conferences, trade shows, and major events.Develop innovative marketing campaigns that capture attention and drive engagement.Prioritize tasks and manage resources effectively with strong organizational skills.QUALIFICATIONS Bachelor's degree in business, marketing, or a related field.5+ years of marketing experience.Experience with creating a marketing campaign, marketing strategy, and marketing plan.Expertise in email marketing and lead nurturing.Experience with online marketing, including social media and content marketing.Well-versed in the IT Services and Solutions Industry.Ability to prioritize tasks based on deadlines/importance and take complete ownership of the tasks assigned.A fast learner and willing to learn about companies' service offerings, methodologies, and working methods.Excellent communication and presentation skills.Highly proficient in Canva, Adobe, and Microsoft products.ABOUT SMACT WORKS SMACT Works is a leading management and professional services company. Founded in 2013, SMACT Works provides Strategy, Consulting, and Managed Services for Digital, Data and analytics, Cloud, and Enterprise Technologies. Our team comprises top-performing employees with years of experience in solving business challenges. We serve organizations ranging from medium-sized businesses to Fortune 500 enterprises in the Public Sector, Healthcare, Education, and Commercial sectors.SMACT Works is proud to be an equal opportunity workplace. Individuals seeking employment at SMACT Works are considered regardless of race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, or sexual orientation.
Created: 2024-09-19