Director of Digital Media
24 Seven Talent - Cleveland, OH
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Our retail mortgage client is looking to bring on a Senior Director of Marketing and Digital Analytics is responsible for leading and developing digital strategies to enhance the company's web presence. This role involves managing a large team, executing digital marketing campaigns, and optimizing digital channels to drive growth and ROI.Type: Full-Time, Salary + BenefitsLocation: Cleveland, OH (Hybrid, 3X onsite)Salary Range: $150-170KKey Responsibilities:Oversee digital marketing initiatives, including SEO, SEM, social media, and lifecycle campaigns.Lead the website rebuild process from ideation to implementation and measurement.Conduct market analysis, allocate resources, and manage digital projects.Track and analyze user behavior and market trends using third-party tools.Develop and execute strategies for reputation management and online reviews.Leverage large data sets to create efficiencies and automations.Enhance audience segmentation using AI and behavioral data.Provide expertise and training in digital marketing, lead generation, and analytics.Collaborate with cross-functional teams to ensure compliance and produce high-quality materials.Qualifications:8+ years of experience in digital marketing and strategy, with a focus on web.Bachelor's degree in Marketing or a related field.Proven experience in a senior marketing role, managing digital agencies, and growing consumer engagement via digital channels.Proficient in tools like Tableau, Sigma, and CMS platforms (e.g., Kentico, WordPress).Hands-on experience with A/B testing, personalization, and understanding of digital marketing principles.Knowledge of HTML, CSS, and JS is preferred.Google Data Analytics certification is a plus.Experience in financial services is advantageous.This role is designed for a strategic thinker with a strong background in digital marketing, analytics, and team leadership.If interested please apply with your most updated resume!
Created: 2024-09-16