Social Media Specialist
Boscov's Department Store, LLC - Reading, PA
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Boscov's Social Media SpecialistBoscov's is a chain of full-service department stores serving the total family needs of our customers. For over 100 years, Boscov's has been known for its great values and famous brands, offering a broad selection of quality merchandise in our stores and online. We are looking for a Social Media Specialist to join our growing digital marketing team.The ideal candidate will have a solid understanding of social media platforms, a keen eye for engaging content creation, and the ability to optimize our online presence for maximum reach and engagement. You should be adept at translating our brand's century-long commitment to quality and value into compelling social media narratives. If you're looking for a great opportunity to pursue a rewarding career in digital marketing with a company known for quality and big savings, apply today!ResponsibilitiesWork with the Social Media Manager & Digital Marketing Manager to strategize, implement and analyze social media campaigns on: Meta (Instagram & Facebook), Threads, TikTok, Pinterest, and Twitter.Help manage TikTok platform, both paid and organic, utilizing dedicated TikTok content and content created for Meta.Create static social posts, write engaging captions and product link through Like2Buy softwareFilm and edit social content to be shared on all of our social platformsMonitor, listen and react to customers feedback on multiple social and review channelsPartner with buying offices to determine the best content for ad strategy and budgetsPromote local in-store events on both social and local page channelsCoordinate Influencer marketing efforts for quarterly promotionsGenerate weekly, monthly, and quarterly reports for social media performance, with recommendations on optimizations based on the data.QualificationsBA/BS Degree in Marketing or a Business related fieldPrevious B2C experience in social media marketing and content marketingIn-depth knowledge of social media channelsIn-depth knowledge of trends and events happening on social media that we could use to promote Boscov'sAnalytical mind set- driven by data to make critical decisions for ad performance and strategy. Knowledge in other digital marketing channels including: SEM, display, SEO and affiliate marketing is a plus, but not necessary.Excellent Communication SkillsMust be able to multitaskBenefitsAt Boscov's, we value our employees, and that's why we provide a competitive compensation and benefits package. As a member of our team, you will be eligible to receive:Comprehensive benefits package, including medical/dental/visionSTD/LTDLife Insurance401k w/ company matchWeekly PayPaid vacations and personal daysLiberal employee discountEqual Opportunity EmployerWork Where People Love to Shop!
Created: 2024-09-16