Digital Marketing Leader
Confidential - Berwyn, PA
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Digital Marketing LeaderWe are looking for a passionate, self-motivated leader to help us build awareness of our brand, generate demand for our vast array of customer solutions, and strengthen our image as a leader in employment opportunities. We offer:Excellent benefits- medical, dental, optical-even pet insuranceBonus based on performanceRoom for advancementPaid time offAND more!Key responsibilities:Define, develop and continuously evolve our positioning and messaging strategy to resonate and compel our prospects, customers and our employees to choose usDevelop and execute a comprehensive digital go to market strategy leveraging email marketing, relevant social media channels, paid digital, web content and SEO to drive engagement with our brand for customers as well as employees. Review content and assets developed by agency partners, marketing contributors and other sources to ensure quality and consistency with our brand and positioningHelp build a library of thought leadership assets, including blogs, white papers, case studies, executive reports, byline articles, not to mention various pieces of brilliance you may author yourselfMonitor analytics, report on outcomes to leadership, apply the data to continuously improve efforts and concentrate resources where we have the best ROIMonitor and report on marketing KPIs and outcomesWork with senior leadership to ensure alignment and awareness of marketing initiatives and achievementsKey liaison between ad agency and company, ensuring relevant and thought provoking positioning in the marketQualificationsBachelor's degree or equivalent experience and demonstrated talent in Communications, Marketing, Writing, Political Science, or related discipline10+ years' experience in B2B Marketing roles, with at least 5+ years in a leadership role with direct reports Knowledge of business process outsourcing (BPO) or adjacent industry preferred Excellent written and verbal communication skillsHealthy sense of humor and humility is mandatory
Created: 2024-09-14