Senior Social Media Manager
Trends International LLC - Columbus, OH
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Trends International is the leading publisher and manufacturer of licensed posters, wall art, and other products that celebrate pop culture, entertainment, and lifestyle. As the parent company of both and , we bring creativity and culture into homes, offices, and spaces around the world.Position Overview:The Senior Social Media Manager will play an integral role in creating and executing a comprehensive social media strategy for and . This role is responsible for managing all social media accounts, driving customer acquisition, and engaging with the brands' audiences across multiple platforms. The ideal candidate will be a creative and strategic thinker, capable of building a strong social media presence that supports the overall marketing objectives for both brands. This role involves collaboration with internal teams and external partners to drive traffic, engagement, and conversions, with a focus on profitable revenue and long-term growth.What you'll do:Develop, maintain, and execute a robust social media strategy for and , aligned with brand goals and growth objectives.Create and manage a content calendar, producing and scheduling engaging content across all social media channels.Record, edit, and post engaging content across all social media platforms, maximizing audience engagement.Lead proactive social listening and engagement efforts, staying on top of industry trends and customer conversations.Prioritize, launch, and manage cross-channel campaigns.Identify, select, and collaborate with influencers that align with brand values and campaigns.Manage the social media budget, allocating resources effectively across platforms, influencer partnerships, and paid campaigns.Track, analyze, and report on social media KPIs, including:Engagement Rate (likes, comments, shares)Follower GrowthReach and ImpressionsWebsite Traffic from SocialConversions from SocialCommunity Growth and SentimentMonitor competitive data, market trends, and industry best practices to adjust strategies as needed for continuous improvement.Manage external partnerships, including licensors, affiliate partners, and other digital collaborations.Collaborate with internal marketing and creative teams to ensure content aligns with brand voice, goals, and promotional priorities.Stay informed about emerging social media trends and platform updates to keep the strategy fresh and innovative.Organize and prioritize tasks while using internal collaboration tools efficiently.Social Media PlatformsMust be proficient in managing and creating content for the following platforms:InstagramFacebookPinterestTikTokWhat you'll bring to the table: 5+ years proven experience in social media strategy and management, ideally within an ecommerce or direct-to-consumer environment.Expertise in content creation, audience engagement, and paid social media campaigns.Strong analytical skills to track, measure, and improve Organic social media KPIs.Familiarity with all relevant social media platforms and their best practices for driving engagement and growth.Ability to manage multiple projects and collaborate across teams to meet business objectives.Passion for pop culture, design, and staying connected to industry trends.
Created: 2024-09-14