Marketing Manager in New York, NY

Job Title - Marketing Manager Location - New York, NY, 10018, Hybrid (Max 2 daysweek) Duration -09162024 to 12152024 (Extension Possible) Req ID - 14377190 Job Description: The CRM Targeting Specialist will support and drive the email, direct mail, SMSMMS, and digital targeting lists production process, coordinate the delivery of materialassets, and confirm required activities are completed to meet deadlines. The specialist is accountable for the accuracy, timeliness, and consistency of all campaigns. Major Duties and Responsibilities: Manage asset receipt and validation in the workflow tool, internal campaign sign-off, and timelines. Create campaign target audience lists in IBM Unica 12 tool to be delivered across different platforms (e.g., Oracle Responsys, external vendor via SFTPAPI). Ensure the overall success of daily operations. Serve as the contact for all day-to-day email production items across multiple Optical brands (e.g., LC, TO, PV). Actively participate in weekly production meetings with cross-functional team members. Set up email deployments, including AB subject line testing and send-time optimized deployments. Produce customer target audience list counts to size business opportunities upon business requests for all communication channels (e.g., email, DM, SMS, digital targeting). Collaborate with other departmentspartners (e.g., IT CRM, TAB IT, Marketing, Compliance) to ensure technical data flows are working and processes are properly performed. Basic Qualifications: Bachelor's Degree in Marketing, Analytics, or a related field. 3+ years of experience. Experience managing activities across multiple team membersfunctions. Experience using a trafficking tool or production management software to coordinate activities. Ability to problem-solve and exercise critical thinking in a technical environment. Ability to work in a fast-paced environment and manage multiple projects from start to finish. Strong project management skills, including the ability to prioritize tasks. Excellent interpersonal skills; capable of supporting a team environment. Detail-oriented and process-oriented. Proficient with targeting tools (Unica 12 preferred). Proficient in Microsoft Office. Adobe Analytics preferred. QA email rendering and functionality. Troubleshoot and resolve data-related issues. Perform data testing. Circulate proofs for approval. Preferred Qualifications: Experience with SQL. Customer digital targeting experience. Experience with Unica IBM 1012. Experience with Oracle Responsys.

Created: 2025-02-14