Group Copy Supervisor
McCann Health London - Parsippany, NJ
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Job DescriptionJOB SUMMARY :The Group Copy Supervisor (GCS) manages all aspects of copy on a sizeable amount of business includ ing multiple brands and a team of copywriters. R esponsible for ideating new campaigns and innovative tactics, overseeing creative execution , and find ing strategic brand solutions . The GCS partners closely with cross - functional brand team(s) to ensure the integrity of the creative work is maintained. The G CS is responsible for the supervision and career development of copy team members; seen as a champion of the creative and providing significant support to creative leadership.ESSENTIAL FUNCTIONS:Copywriting and Creative ExecutionResponsible for all aspects of copy across brand(s) with the ability to find harmony between client objective and agency creative vision.Cross-Functional CollaborationPartners closely with cross-functional team members in a productive manner to attainmaintain creative vision outlined for the brands and agency.Strategic ThinkingMaintains knowledge and displays deep understanding of marketing plans including objectives, strategies, and how success will be measured.Client ManagementPresents creative work regularly to internal teams and clients, leads discussions to uplevel the work, based on intimate knowledge of the data, the market, and the brand strategy.Talent ManagementThe GCS supervises copywriters or freelancers, evaluates work, gives constructive feedback to prompt full copy potential, and works independently.AdministrationMaintains timely, detail-oriented, and accurate approach es to administrative duties.JOB DUTIESRESPONSIBILITIES:Copywriting and Creative Execution Oversees and contributes to copy content for assigned projects that is on strategy and in language that is original, compelling, distinctive, and synergistic with artgraphic. Guide s the creation of language that is compelling for varied audiences across a variety of mediums while staying true to the established brand tone . Provides art direction guidance as it relates to the concept . Develops new, bold creative ideas to support brand(s) goals while managing the day-to-day copy needs of team . Takes an active role in agencyclient review and routing systems; revises agency copies, identifies problems or inconsistencies, solves problems by reviewing with supervisoraccount services. Demonstrates consistency in effectiveness and delivery of job expectations across multiple projects and brand .Cross - Functional Collaboration Maintains and strengthens positive relationships with various agency departments including Editorial, Account, Strategy , and Project Management. Communicates consistently and effectively with team members regarding deadlines, revisions, quality control and new work . Partners closely with Art partner and team to contribute and execute creative approaches to communicate brand personality and messages for both the overall campaign andindividual materials . Proactively approaches leadership with new ideas and suggestions for personal career growth and team dynamics .Strategic Thinking C hampion s of the client's marketplace, competition, marketing objectives and strategies . Meaningfully and proactively creates innovative ideas appropriate to the clients marketing strategy, and audience needs . Active participant in strategic and tactical brainstorming meetings . Fully understands the creative brief and the role it plays in creative evolution, taking into consideration client feedback .Client Management Maintains and strengthens solid client relationships and trust through clear and authoritative presentations, thorough understanding of brand data, language nuance, and strategic direction .Talent Management Proactively communicate s with all team members in a productive manner to ensure creative vision is maintained and deadlines are met . Manage s , mentor s , and inspire s copy team, delegat e s incoming tasks and assignments as appropriate . Responsible for hiring, staffing, and full life-cycle talent management ( eg , delivering feedback, annual reviews, general and performance management).Administration Ensures accurate and timely reporting of timesheets for self and copy team . Contribute s to resourcing and scoping conversations .E DUCATION:DEGREEDIPLOMAAREA OF STUDYREQUIREDPREFERREDBachelor'sMarketing, Advertising, Communications , or r elated f ieldPreferredLICENSES AND CERTIFICATIONS:NAEXPERIENCE :MINIMUM EXPERIENCEAREA OF EXPERTISEREQUIRED6 years2 yearsAdvertisingMarketing experienceExposure to Pharmaceutical A dvertisingPreferredPreferredKNOWLEDGE AND SKILLS: P roficient in Microsoft Office Suite ( Word, Teams, PowerPoint, Excel) or equivalent programs Familiarity with Adobe Suite (Acrobat, Indesign ). Proficient in social media and digital best practices . Knowledge of healthcare copywriting-AMA style, health literacy, referencing and factchecking, prepping for medicallegalregulatory submissions (preferred) . Excellent written and verbal communication .COMPETENCIES : Communication : Expresses ideas accurately, clearly, and passionately. Organization : Manages time, creates clear goals, identifies and finds the resources ( eg , time, people, materials) needed to achieve them, and schedules tasks so that work is completed on time. Collaboration : W ork s effectively in a team environment to build and foster c ollaboration . Problem - Solving : Shows interest in finding the cause of problems, looks for and chooses effective solutions , and takes the necessary action to resolve them. Creativity : Demonstrates a creative mind. EngagedMotivated : Is attentive and shows interest in the subject . Quality Orientation : Detail-oriented, monitors the quality of work and makes anynecessary improvements. People Management : Coaches to develop capabilities beyond their job duties . Presentation : Able to clearly convey expertise and passion for the work. Interpersonal Skills : Able to work effectively in a team environment and build relationshipswith others.OTHER INFORMATION : Portfolio of work demonstrating strong and consistent writing ability required.STATEMENT OF UNDERSTANDING :We are providing you with this job description as a guideline for your role. Based on your team, your role may vary slightly, and you may perform other duties or have responsibilities that are dictated by business needs. However, if you think that there are elements of this job description that are inaccurate, please speak with your manager andor HR addition, this job description is not intended to include modifications consistent with providing reasonable accommodation for a disability.Salary $115,000 to $160,000 annuallyThe salary range for this position is noted within this job posting. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for currentformer employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee'sapplicant's background, pertinent experience, and qualifications.About the Agencyof the IPG Health Network, FCBCURE is a full-service health and wellness agency with world-class creative talent and problem solvers focused on delivering robust HCP-, DTP-and DTC-engaging brand experiences. The agency's challenger spirit continually moves them to push the boundaries of what's possible and deliver unexpected solutions that drive brand impact and growth for clients. Named a "Best Place to Work" in 2020 by MM&M, deep expertise, passion and collaboration are at the core of FCBCURE.For U.S. Job SeekersIt is the policy of IPG Health and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOEAAMDVF.
Created: 2025-02-07