Programmatic Sales Account Director

Business Insider is hiring a Programmatic Sales Director to join our Agency and Programmatic Team. This role will be joining Business Insider at a very exciting time, as we redouble our efforts to grow premium programmatic business, expand our 1P offerings, and deepen our relationships with key agencies around the world. Business Insider is for people who are driven, optimistic and always looking forward. Our mission is to inspire action through thought-provoking stories. We tell our audience what they want and need to know to improve their lives and the world with storytelling that is accessible, smart, sometimes unexpected, and always helpful. Our team members embody and uphold Business Insider's three core values: we are all one team, we are effective, and we strive to get better every day.Our Agency and Programmatic Team is one of the most collaborative groups at Business Insider, working closely with cross-functional teams to deliver data-driven, high-impact solutions that align with our clients' goals and drive measurable results. In addition to internal collaboration, we work with many external partners (DSPs, SSPs) to maintain strong relationships and stay on top of trends.The Role & Team:As a Programmatic Account Director at Business Insider, you will play a pivotal role in driving revenue growth through the sale of programmatic advertising solutions to a defined portfolio of agencies and in-house clients. The success in this role demands an intensity of effort, demonstrated through targeted outreach, pitch meetings, and securing new PMP and PG deals on a weekly basis, in partnership with Business Insider's vertical sales teams.The Programmatic Account Director reports directly to the Programmatic Team Lead and sits on the Agency & Programmatic team. This position is based in our New York City HQ with an in-office presence of at least 3 days per week.Key Responsibilities:Programmatic Sales Strategy:Develop and execute a strategic plan to secure programmatic deals from existing named accounts in collaboration with the direct sales team.Work closely with the agency team to identify and grow new programmatic accounts through effective relationship-building and solution-oriented sales approaches.Client Relationships:Establish and maintain strong relationships with existing named accounts, understanding their broader advertising goals and identifying opportunities for programmatic campaigns.Collaborate with the agency team to engage with new clients, understanding their business needs and providing tailored programmatic advertising solutions.Prospecting and Outreach:Leverage existing relationships with named accounts to introduce and promote programmatic offerings, showcasing the added value of Business Insider's solutions.Collaborate with the agency team to identify and engage new programmatic opportunities through targeted outreach, industry events, and networking.Mine the open exchange to identify new target and upsell opportunitiesIntensity of Effort:Conduct a minimum of 100 outreach emails weekly to named accounts and potential new clients, showcasing Business Insider's programmatic offerings.Schedule and execute a minimum of 2-3 pitch meetings per day to present programmatic solutions and gather client requirements.Secure a minimum of 3 new PMP deals per week, meeting or exceeding weekly sales targets.Cross-Team Collaboration:Partner with the direct sales team to ensure a unified and cohesive approach to clients, providing seamless integration of programmatic solutions into broader advertising strategies.Collaborate with the agency team to align programmatic offerings with client objectives, fostering a collaborative and consultative sales environment. Understand and document the unique ways that your assigned agencies plan and buy programmaticallyCampaign Management and Optimization:Work collaboratively with internal teams, including Ad Operations and Account Management, to ensure successful execution and optimization of programmatic campaigns for both existing and new accounts.Provide insights and recommendations to clients and internal teams for optimizing programmatic campaigns to achieve maximum ROI.Reporting and Analysis:Provide regular reports and analyses on programmatic sales performance, highlighting successes, challenges, and opportunities for improvement.Collaborate with internal teams to gather feedback from clients and incorporate insights into refining programmatic offerings.The Ideal Candidate Has:Bachelor's degree in Business, Marketing, or a related field.Proven experience in programmatic sales, including strong experience within the digital media industry.Strong understanding of programmatic advertising technologies, platforms, and industry trends.Excellent communication and presentation skills.Results-oriented with a track record of meeting and exceeding sales targets.Ability to work independently and collaboratively in a fast-paced environment.Analytical mindset with proficiency in data analysis and reporting tools.Be a consummate team player who loves to share and hates to lose.Bonus points: you've been working with Publicis extensively and have deep connections with programmatic teams and leadership there.Salary & Benefits: $150,000-$185,000 total compensation package Unlimited PTO, 10 paid holidays, and 16 weeks of parental leaveComprehensive medical, dental, and vision insurance plansMatched and vested 401k planAccess to resources for financial planning guidance, family planning services, mental health reachout and Employee Assistance Programs (EAP)Additional benefits include commuter benefits, phone reimbursement, gym membership discounts, and more Business Insider is committed to providing equal employment opportunities and, when making employment decisions, does not discriminate based on race, ethnicity, gender, gender identity or expression, sex, sexual orientation, age, nationality or national origin, religion, disability, familial status, and military or veteran status. We encourage members of traditionally underrepresented groups to apply.Are you passionate about this opportunity, but worried that you don't have 100% of the experience we're looking for? We still want to hear from you! Apply online and let us know why you would make a great addition to Business Insider.About Business Insider: Business Insider is a global journalism company that covers the world of business, tech, innovation, and beyond. With headquarters in New York and offices in San Francisco, London, Belfast, and Singapore, we reach an audience of more than 375 million with storytelling that's fascinating, unexpected, and always helpful.As a company, we strive to be inspiring and effective, we value Diversity, Equity, Inclusion, and Belonging. Our company motto is "get better every day," which means we value all people. Diversity reflects the different life experiences, identities, and perspectives that make each of us unique. For more information on our DEI mission click here.

Created: 2025-02-06