Marketing Analytics Manager

We are conducting a search for an experienced Marketing Analytics Manager for a fintech firm to be based in the Princeton, NJ office. We are actively seeking a dynamic marketing professional with a proven track record in data-driven decision-making and a genuine passion for optimizing marketing strategies, particularly within the financial sector. If you possess a robust background in marketing technology and are eager to make a substantial impact, we invite you to apply for the role of Marketing Analytics Manager.As the Marketing Analytics Manager, you will play a pivotal role in leveraging data to elevate our marketing strategies, enhance customer acquisition efforts, and optimize return on investment (ROI). Collaborating closely with cross-functional teams, you will extract valuable insights from data, informing key marketing decisions. This position will directly report to the Chief Marketing Officer.What You'll Do:Data Analysis: Analyze marketing data to assess the performance of campaigns, customer behavior, and ROI. Utilize statistical models and data visualization tools to present findings. Team Leadership: Manage and mentor those in the marketing team to ensure the delivery of actionable insights and reports. Encourage a culture of data-driven decision-making and innovation. Marketing Technology: Proficiency in marketing technology platforms, such as CRM systems, marketing automation tools, and digital analytics tools. Leverage these platforms for data collection, segmentation, and campaign execution.Campaign Optimization: Collaborate with the marketing team to refine campaign strategies, targeting, and messaging based on data insights. Optimize ad spend and conversion rates.KPI Reporting: Develop and maintain regular reports and dashboards for marketing KPIs, providing senior management with a clear view of marketing performance. Customer Segmentation: Utilize data to segment and profile customers, tailoring marketing efforts to specific audience groups for improved engagement. AB Testing: Plan and oversee AB tests to evaluate the effectiveness of marketing strategies and identify opportunities for improvement.Market Research: Stay updated on industry trends, competitive analysis, and regulatory changes to adapt marketing strategies accordingly. Collaboration: Work closely with marketing, product development, and sales teams to align marketing strategies with the overall business goals. What You'll Bring:Bachelor's or Master's degree in marketing, statistics, economics, or a related field. 5+ years of professional experience. Proven experience in marketing analytics and data management, preferably within the financial sector.Proficiency in marketing technology platforms such as CRM, marketing automation, and analytics tools, specifically Salesforce. Familiarity with data analysis tools such as SQL, Excel, Google suite of products (Analytics, Ads, Search Console), and statistical software.Leadership and team management skills.Excellent communication and presentation abilities. Financial services and regulatory compliance knowledge are a plus. Ability to think critically and make data-driven marketing decisions.

Created: 2025-02-04