Product Marketing Manager

About ProveAs the world moves to a mobile-first economy, businesses need to modernize how they acquire, engage with and enable consumers. Prove's phone-centric identity tokenization and passive cryptographic authentication solutions reduce friction, enhance security and privacy across all digital channels, and accelerate revenues while reducing operating expenses and fraud losses. Over 1,000 enterprise customers use Prove's platform to process 20 billion customer requests annually across industries, including banking, lending, healthcare, gaming, crypto, e-commerce, marketplaces, and payments. For the latest updates from Prove, follow us on LinkedIn.Prove is driving the future of digital identity. We are looking for Provers who know how to make an impact. We're talking self-starting professionals who thrive in a fast-paced environment, process information quickly, and make intelligent decisions. The work is challenging and requires not only smart but natural curiosity and tenacity. Teamwork is also important to us - we work together and play together. Prove has big plans, and we're excited about the future. If this sounds like the place for you - come join our team! Position SummaryWe're seeking an experienced product marketer with a passion for storytelling and creative messaging to join the Product Marketing team at Prove. You will play a critical role as both strategist and storyteller, working cross-functionally to strategize, develop and drive campaigns, content and tactics that help accelerate our product and revenue growthon a global scale across industries and verticals.Your focus will be on creating innovative product positioning, messaging, engaging content, buyer persona profiles, key benefits and understanding the detailed reasons behind wins and losses. You'll spend time in the market to understand customer needs and pain points and use the knowledge to influence product roadmap and business strategy.Reports to: Senior Director, Product MarketingResponsibilities:Contributecreate thought leadership content that drives awareness across our entire product portfolio and throughout each stage of the customer journeyPartner closely with Product Manager(s) to understand product features, benefits, and customer use cases to translate them into compelling value propositions and product messaging that helps accelerate product revenue growthDevelop and execute effective GTM product launches and feature releases in partnership with Sales, Product and Marketing, develop effective marketing and communication plans, and drive product product awareness, demand and adoptionManage sales enablement programs to support sales and marketing alignment and ensure client facing teams have appropriate resources, collateral, case studies, training, and sales presentationsConduct market research and analyze winloss information to understand target personas, customer needs, market trends, and competitive landscape and use insights to inform product positioning, messaging and differentiationPerforming other duties as assignedQualifications:4-6 years experience in Product Marketing at a high-growth B2B software company or Strategy Consulting at a top-tier Management Consulting Firm with a focus on Marketing or Technology.Prior experience within the Digital Identity, Authentication, andor RiskFraud domain is a plus.Prior experience scaling SaaS products globally and across verticals and industries is a plus.Must be a self-starting, roll-up-your-sleeves do-er with ability to work in a fast-paced environment, quickly learn new marketstechnologies, and navigate ambiguity.Experience partnering cross-functionally with Sales, Product Management, Marketing, Design, and Partnerships teams.Excellent communication skills (written, verbal, visual, data), across internal and external audiencesStrong project management abilities and able to manage multiple projects simultaneouslyBachelor's degree or equivalent work experience; MBA a plus.Promote, maintain and enhance our cultural values of humility, passion, inclusion, and leadership.Strong passion for learning about our products and markets through in-house and external training.Experience in high-growth pre-IPO Technology companiesThis position description should not be considered the final description of the position. The position description is not intended to be an all-inclusive list of duties and standards of the positions. It should be assumed that we would, to some extent, structure responsibilities in accordance with the successful candidate's capabilities and changing business conditions. Incumbents will follow any other instructions, and perform any other related duties, as assigned by their supervisor.The anticipated salary range for this role in New York is $130,000- $150,000 plus variable commission company bonus. Offered salary will be determined by the applicant's education, experience, knowledge, skills, geo-location and abilities, as well as internal equity and alignment with market data.Benefits & Perks for FTE Provers:Competitive salaries & Bonus Plan (for eligible roles) and Equity PlanModern Health for financial, mental, and physical wellness401(k) Retirement Plan & Match (US Offices) and Local Country Pension (International Offices)Unlimited Vacation and Flexible hoursComprehensive medical benefits for you and your family Emotional & Physical Wellness - Access to wellness services (EAP & Prove Well-Being Reimbursement)Bottomless snacks & beverages for certain office locationsDaily GrubHub stipend for lunch if coming into the office (US Offices)A great place to work and connect with other talented Provers like yourself!Don't meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At Prove we are dedicated to building a diverse, inclusive and authentic workplace, so if you're excited about this role but your past experience doesn't align perfectly with every qualification in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.Equal Opportunity Employment:Prove is an equal opportunity employer committed to providing equal employment opportunity for all people regardless of race, color, religion, gender or sexual orientation, age, marital status, national origin, citizenship status, disability, veteran status or other personal characteristics Privacy & Data Protection:When you are applying for a job at Prove, we collect and use your personal information in the job application process. To understand more about how Prove uses your personal information, please see our Recruitment Privacy Policy on our website.

Created: 2025-02-02