CRM/Email Marketing Specialist - PR and Marketing - ...

The CRM and Email Marketing Manager is responsible for the development, execution and measurement of our CRM and Email Marketing efforts. This role will leverage data-driven analytics to develop and implement strategies and journeys to drive acquisition and retention of our core consumer segments. They will partner on our capabilities and processes to deliver personalized campaigns across touchpoints of the consumer, customer and patient experience.Essential Duties:Drive strategy, execution, and performance of consumercustomer engagement for CRM marketing program, including acquisition, activation, and retention.Develop and execute CRM and email marketing roadmap, segmentation, and content planning across consumer and audience segments.Manage distribution of all email sends against a planned editorial calendar and learning agenda that includes AB testing of content, layout and design.Support the development of a digital measurement framework and track performance against CRM KPIs.Uses data-mining techniques and analytic capabilities to develop segmentation strategies.Define emerging trends of customers and the marketplace to identify new opportunities for Keck Medicine of USC and innovation in CRM. Deliver recommendations and serve as a subject matter expert on CRM approach tools, marketplace trends, list pulls, testing environments and CRM standard methodologies.Performs other duties as assigned.Required Qualifications:Req Bachelor's degree Marketing Degree in Marketing, Technology, Science or relatedReq 3 years 3-5 years of experience in email marketing, CRM marketing, direct marketing, database marketing, andor lifecycle marketingReq Experience with the entire process of automated outbound and inbound marketing (e.g., lead scoringnurturingrouting, campaign development and management, landing page and form building and optimization, and reportinganalytics).Req Demonstrated experience in email marketing, CRM marketing, direct marketing, database marketing, andor lifecycle marketingReq Experience with InDesign, Canva, or other design software a plus; HTML and CMS experience (WordPress) a plus.Req Experience using CRMengagement marketing technology, specifically Salesforce Marketing Cloud, to drive business results, including CRM databases.Req Knowledge of customer segmentation techniques, persona development, and lifecycle managementReq Experience in marketing analytics and analytics tools such as Google Analytics to measure how CRM is contributing toward business goalsReq Ability to work collaboratively with both external vendors and agencies as well as internal Marketing and IT teamsReq Knowledge of customer segmentation techniques, persona development, and lifecycle managementReq Ability to give creative direction for both visual design and copy that results in engaging and on-brand deliverablesReq Ability to thrive in a fast-paced environment where multi-tasking and time management with on-time delivery is critical to successReq Passion for translating data analytics into action-oriented growth strategiesReq Collaborative, positive team player with excellent communication, writing and verbal skills as well as being highly analytical.Preferred Qualifications:Required LicensesCertifications: Req Fire Life Safety Training (LA City) If no card upon hire, one must be obtained within 30 days of hire and maintained by renewal before expiration date. (Required within LA City only)The hourly rate range for this position is $53.00 - $87.45. When extending an offer of employment, the University of Southern California considers factors such as (but not limited to) the scope and responsibilities of the position, the candidate's work experience, educationtraining, key skills, internal peer equity, federal, state, and local laws, contractual stipulations, grant funding, as well as external market and organizational considerationsUSC is a smoke-free environmentUSC is an equal opportunity, affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other characteristic protected by law or USC policy. USC will consider for employment all qualified applicants with criminal records in a manner consistent with applicable laws and regulations, including the Los Angeles County Fair Chance Ordinance for employers and the Fair Chance Initiative for Hiring Ordinance, and with due consideration for patient and student safety. Please refer to the Background Screening Policy Appendix D for specific employment screen implications for the position for which you are applying. We provide reasonable accommodations to applicants and employees with disabilities. Applicants with questions about access or requiring a reasonable accommodation for any part of the application or hiring process should contact USC Human Resources by phone at (213) 821-8100, or by email at . Inquiries will be treated as confidential to the extent permitted by law.Read USC's Clery Act Annual Security ReportAffirmative Action and Equal Opportunity PlanPay Transparency Non-DiscriminationUSC is an E-Verify EmployerDigital AccessibilityIf you are a current USC employee, please apply to this USC job posting in Workday by copying and pasting this link into your browser:

Created: 2025-01-31