General Manager, Ads & Intelligence

About us:SuperAwesome is an award-winning technology company that powers the youth digital ecosystem, helping brands to meet their audience where they are.We bring together proprietary advertising and gaming products, audience insights, and compliance capabilities to help build a safer internet for the next generation.Our technology is trusted by hundreds of brands and creators and enables more effective digital engagement with almost half a billion young people worldwide every month.As we specialise in reaching under-18 audiences, we have to be as curious, fast-paced, and creative as kids and teens. At SuperAwesome, you'll be encouraged to own your impact, make your team more awesome, and evolve like a kid as you grow into your role.At our core is the #SAFam, a community where every voice is valued and diversity is celebrated. We prioritise individuality and foster an inclusive workplace where everyone feels they truly belong.The Role:The General Manager of the Ads & Intel Business Unit (BU) is responsible for leading scaled revenue growth and business unit profitability of our largest product set, Awesome Ads, and our newest product line, Awesome Intelligence. Awesome Intelligence is the technology that enables brands to understand their under-18 audiences' interests and motivations in order to effectively connect with them where they are. Awesome Ads is the omnichannel execution platform for safe and effective media and content. Together, these products represent the best-in-class advertising stack for engaging with the next generation.Reporting to: CEOWorking directly with: Executive Management Team, Operations Leadership, Product & Engineering, Marketing, Finance, Policy & PrivacyKey ResponsibilitiesBusiness Unit (BU) P&L Ownership.Own the P&L of the Ads & Intel, driving growth and profitability in-line with company financial goals.Drive revenue pipeline management and forecasting processes to maintain visibility into revenue performance and identify growth opportunities. Leverage analytics and performance metrics to evaluate and refine revenue strategies, ensuring decisions are backed by data. Provide regular updates within the Executive Management Team on revenue performance, key metrics, and strategic initiatives.Work closely with Exec and Finance to design and execute the annual operating plan, including company objectives, budget development and revenue planning. Operate your within agreed annual budgets.Develop and execute the Ads & Intel global revenue strategy, ensuring consistent growth and BU profitability. Collaborate with Sales Leadership to drive Ads & Intel revenue from each market (NA, UK, DACH, FR and other territories), driving global cohesion and managing for regionalized needs.Ensure customer success teams are delivering exceptional client experiences, high retention rates, and expanded revenue opportunities through upselling and cross-selling.Scale operational and commercial support non-linearly, as to support improving unit economics of our media business.Product Strategy, Growth Opportunities and Go-to-MarketWorking directly with the Ads & Intel Product Managers and Exec, set the direction and strategy of the BU products and revenue using deep understanding of the AdTechMarch ecosystem and innovation in data, ML and AI..Set and deliver on the priorities of the business unit, ensuring coordinated execution against goals and opportunities among Sales, Ops, Product & Engineering and Marketing.Leading a solution-based approach to solving advertising customer needs across the spectrum of clients requiring a holistic, cross-BU ad strategy or a technical implementation of our collaboration with Product Marketing, create materials, train, coach and otherwise support the sale of your BUs' features and products.Cross-Functional Collaboration: Support Sales with product and industry Subject Matter Expertise (SME) for internal prep and external meetings with customers in support of the Sales organization and revenue generation.Partner with SAGC and future Business Units to actively support cross-BU product development, customer adoption, and cost management opportunities.Partner with Marketing to ensure drive revenue from marketing initiatives (e.g. PR, events), as well as ensure consistent messaging and product positioning. Support work across departments to implement sales enablement programs, including training, tools, and processes, to ensure teams are equipped to succeed.Partner with Product & Engineering to drive evaluation and execution of key strategic initiatives. Facilitate the movement of customer information to the Product organization so that our tech and tools are aligned with customer needs.Partner with Policy and Legal to ensure all execution represents the best-in-class approach to youth safety and compliance, as well as innovative our kidtech.Ecosystem Leadership: Leverage deep understanding of the advertising ecosystem to inform business models, product positioning, and growth strategies.Stay ahead of industry trends and technological advancements, leveraging insights to inform business models, product evolution, and competitive positioning.Personally build and nurture strategic partnerships with key senior and executive stakeholders within partners, brands and agencies necessary for the product and commercial success of the BU.Seek public speaking opportunities and maintain a strong network across relevant customers, partners, vendors, and industry bodies.Always exemplify SuperAwesome's performance principles and be a steward of SA culture.Be a great communicator.BenefitsCompetitive salary, bonus and equity20 days holiday + 10 public holidays + Winter Break.Family Leave including 20 weeks of fully paid leave for employees who are Primary Caregivers and 8 weeks of fully paid leave for employees who are Secondary Caregivers.30 day sabbatical for employees who have reached 7 years tenure.Medical insurance through Aetna with 100% employer contribution to employee monthly premium plus $2,000 funded HSA. Also, up to 65% employer contribution for family plans.Dental & Vision Plans through MetLife, fully funded for you and your family.401k with Vanguard with SA Safe Harbor contribution up to 4%.Locations New York, US Remote status Hybrid Remote

Created: 2025-01-31