Director of Sales and Marketing

GET TO KNOW HOTEL ARUNDEL:The Hotel at Arundel Preserve (Hotel Arundel) is the premier independent hotel in the BWIHanover market close to Columbia, Baltimore, Annapolis and Washington DC. As an upscale property with two unique full-service restaurants an extensive fitness center and indoor pool along with 12,000 sq. ft. of meeting space, it is perfect for both business travelers, leisure guests and groups. We also host high-end weddings and corporate events and focus on delivering highly personalized service to all of our guests. As a part of Southern, we focus on providing the same experience to our team members through personal engagement, a comprehensive benefit program and unmatched training and growth opportunities. We are looking for high-energy, personally motivated leaders to help us make the Southern Difference both internally and for our guests and visitors.WHAT WE ARE LOOKING FOR:Hotel Arundel is seeking a dynamic, fun, engaging, experienced sales leader that has the ability and desire to work for an exceptional independent property supported by a terrific team. The next Director of Sales and Marketing will be responsible for leading our overall sales and marketing operations as Hotel Arundel continues to evolve its brand and further drive its market-leading performance. The right leader will be able to teach, lead and direct both sales and catering operations working closely with the Director of Catering, General Manager and others. Experience in marketing with website analytic and social media experience will be essential as Hotel Arundel will also be expanding our web presence, refreshing our brand and increasing our marketing reach.WHAT WE EXPECT FROM YOU:Be the leader of all hotel top-line operations creating a culture of excellence through the establishment of expectations and personal accountabilityTrain, develop and lead a dynamic team of sales professionals creating a culture of excellence in performance through personal training and supportDirect and supervise activities of sales and catering team and direct marketing operations in partnership with the Southern Management Corporate Team.Establish service and performance standards for sales, catering, conference services and outline level of service delivery for banquet and catering eventsWork closely with the Area Director of Revenue to establish group and transient sales guidelines, create and promote packages, develop strategies for special events, establish daily, weekly, monthly and annual rate guidelinesProspect & develop new accounts in the local markettri-state area and maintain current local client base through outside sales effortsParticipate in direct sales efforts focusing on Government, Association, SMERF and other market segments including prospecting, contracting and account maintenanceActively participate in community and trade organizations including attendance at tradeshows and local networking eventsPrepare and analyze monthly forecasting for all rooms and F&B revenuesWork closely with Accounting to maintain and update year-to-date bookings report for all eventsSet and track revenuebooking goals for all group and catering segments and leadersEstablish sales parameters including rooms to space ratios to optimize total revenueResponsible for creating and maintaining an annual marketing plan in partnership with the corporate marketing team for strategic and tactical plans to improve both awareness and community positionWork with VP of Hospitality and Sales and General Manager to create the Annual Business PlanReview and analyze competition and customer needs to competitively position the hotelProduce monthly sales related reportsAccurately produce and review all sales contracts, rate agreementsWork closely with other hotel departments to facilitate services agreed upon by the sales office and prospective clientsArrange and conduct special events, site inspections and off-site presentations for potential clientsMaintain knowledge and compliance with departmental policies, service procedures, and standardsAvailability during peak operating times, i.e.: Weekends, Holidays and Special EventsWork as a team member to ensure our guests have the best possible experienceUnderstand company's emergency procedures and be able to apply them when necessaryAttend department meetings and training sessions as necessaryEffectively lead staff through respectful communication, clear expectations, relevant training, productive coaching, holding regular team meetings, and appropriate performance managementDelegate work as appropriate, stating clearly objectives and time-line requirementsResponsible management of department budgetPositive interaction with all levels of management and vendorsPerform other duties as assigned by Manager andor SupervisorJOB KNOWLEDGE & SKILLS:Professional appearanceKnowledge of hotel and food & beverage operationsStrong knowledge of hotel financial accounting requirements for departmental budgeting and trackingExcellent written and verbal communication skillsOrganized and detail oriented with excellent time management and interpersonal skillsAbility to work effectively in high-pressure situations while maintaining composureTechnical knowledgeable and competency in necessary systems and software:- Outlook, Word, Excel, Delphi FDCMinimum three (3) years as high-performing Director of Sales and Marketing in high-volume rooms and F&B property4-year degree in hospitality, business or related field preferred2-3 years of experience in an independent hotel property preferred but not required

Created: 2025-01-29