Head of Lifecycle Marketing & Global CRM

About the Companye.l.f. Beauty, Inc. stands with every eye, lip, face and paw. Our deep commitment to clean, cruelty free beauty at an incredible value has fueled the success of our flagship brand e.l.f. Cosmetics since 2004 and driven our portfolio expansion. Today, our multi-brand portfolio includes e.l.f. Cosmetics, e.l.f. SKIN, pioneering clean beauty brand Well People, Keys Soulcare, a groundbreaking lifestyle beauty brand created with Alicia Keys and Naturium, high-performance, biocompatible, clinically-effective and accessible our Fiscal year 24, we had net sales of $1 Billion and our business performance has been nothing short of extraordinary with 23 consecutive quarters of net sales growth. We are the #2 mass cosmetics brand in the US and are the fastest growing mass cosmetics brand among the top 5. Our total compensation philosophy offers every full-time new hire competitive pay and benefits, bonus eligibility (200% of target over the last four fiscal years), equity, flexible time off, year-round half-day Fridays, and a hybrid 3 day in office, 2 day at home work environment. We believe the combination of our unique culture, total compensation, workplace flexibility and care for the team is unmatched across not just beauty but any industry. Visit our Career Page to learn more about our team: ResponsibilitiesCRM Strategies and ProgramsOversee existing CRM programs, finding opportunities for efficiencies, manage budgets and resourcesIdentify opportunities based on CRM KPIs and quickly implement strategies to fuel results - including but not limited to siteapp personalization, triggered email, SMS, Push, In-App messages and loyalty program incentives.Develop and implement multi-channel trigger programs for full customer lifecycle - including but not limited to customer onboarding, referral, replenishment and win-back initiatives.Identify opportunities to implement AI and ML to support personalization and localization in CRM campaignsLead CRM strategies to support key product launches and priority brand awareness campaignsIdentify and implement strategies to acquire and scale 1st Party data - acting as the business owner of CRM databaseCDP and implementing processes to track and share progress on data collection and insights from 1P dataDevelop reporting processes to share relevant insights, analysis and progress on CRM KPIs with broader digital and marketing teamsPartner with Sr. Manager, Loyalty and broader team to implement strategies and campaigns to support loyalty goalsCreate strategies to grow existing email and SMS programs, accountable for delivering YoY revenue and LTV growth of programsAssess external partners and ensure resources are in place for scaling programs for growth and expansions into new markets plus strategic extensionsCustomer Growth & Digital CommerceCollaborate and closely partner with Media and Marketing Team to increase customer acquisition and retention KPIs across integrated marketing touchpoints paidearnedownedDevelop CPA goals for new customer acquisition in all markets, all brands and across strategic extensionsHelp stand up and grow digital businesses in emerging markets for e.l.f. brand, this could include EU markets and a Cross Border businessReportingAnalyticsOptimize customer dashboards, create executive summaries focused on customer contribution to total businessTrack and analyze key customer KPIs and qualitative feedback and present action-driven plans to impact those drivers.Perform analysis on CRM-related campaigns and regularly report results in a cohesive and consistent manner across a variety of recipients including Product Development, Media & Marketing, Wholesale, etc.Responsible for monthly, quarterly and annual CRM forecastingImplement and track universal control group and campaign-level control group forSynthesize all customer data sources into intelligible and informative customer insightsRequirements8+ years of CRMconsumer engagement experience, preferably with experience in beauty or retail and a proven track record of developing and managing successful CRM programs.Strong strategic, analytical thinker with outstanding verbal and written communication skillsStrong leadership capabilities and ability to both influence and gain alignment cross-functionally with different teams across the organizationExpert in creating and scaling end-to-end omnichannel CRM and loyalty programs (email, push, SMS) across customer lifecycle stagesStrong experience in CRM technology management, with an understanding of marketing and operational databases, segmentation, campaign management, statistical modelling, and AIML for business use cases.Demonstrated analytical ability to leverage data to inform insights, formulate recommendations and deliver actionable solutions.Deep experimentation experience and mindset with a proven track record of executing AB tests, optimizing campaigns and translating data into insightsPeople management experience Experience working with Braze (or similar ESPsmarketing platforms), GA4, CDPs or similar customer data warehouses, and a variety of personalization tools (e.g. Jebbit, Wunderkind, Dynamic Yield, etc.).Experience with large databases or with companies that showed aggressive acquisition andor retention ratesAbility to think both strategically and tactically; equally comfortable with long-term planning and day-to-day progress tracking and executionComfortable working in a collaborative manner and a bold, highly creative out-of-the-box thinker$145,000 - $155,000 a yearThis job description is intended to describe the general nature and level of work being performed in this position. It also reflects the general details considered necessary to describe the principal functions of the job identified, and shall not be considered, as detailed description of all the work required inherent in the job. It is not an exhaustive list of responsibilities, and it is subject to changes and exceptions at the supervisors' discretion.e.l.f. Beauty respects your privacy. Please see our Job Applicant Privacy Notice (for how your personal information is used and shared.

Created: 2025-01-16