Associate Director of Marketing, Holt

Henry Holt & Co., an imprint of Macmillan, is seeking an Associate Director, Marketing to work on frontlist and backlist titles spanning commercial fiction, literary debut, award-winning serious nonfiction, and memoir. Reporting to the Senior Director, Marketing the Associate Director will be a key team member overseeing all aspects of developing and executing creative title marketing campaigns along with key imprint initiatives to drive book discovery and brand visibility. This role involves supervising two direct reports and the launch of a new backlist program. The ideal candidate will be strategic and creative and must possess strong leadership, project management, analytical, communication, and problem-solving skills. What you'll do:Develop and execute innovative marketing and advertising campaigns for assigned titles to increase reader buzz and salesCommunicate marketing plans and updates to authorsagents, editors, sales, central teams, etc.Oversee the development and launch of new backlist program to better position Holt and Metropolitan backlist titles and support house authorsManage budgets for assigned titles, seasonal campaigns, and backlist programOversee creation and delivery of marketing and advertising materials, including copywriting and design coordinationAttend and participate in regular marketing, sales, title-specific, acquisition, and central marketing meetingsAct as lead marketer on movie tie-ins, owning all streaming partnership relationshipsLead key brand marketing initiatives, including influencer events and branded swagWork with Senior Director to expand brand and organization partnershipsSupport Senior Director in optimizing imprint brand strategy, market research, department reporting and processes, and use of new tools to meet imprint goalsManage and mentor two direct reports, with regular goal check-ins and weekly 1:1 meetingsWhat you'll bring:Motivated individual dedicated to collaboration, creativity, and learningExceptional multitasking and organizational skills to manage and adapt priorities in a fast-paced environmentCapable of balancing independent work and team collaborationEffective communicator with excellent presentation skills to engage with various internal and external stakeholders, including authors and agentsExpert understanding of content marketing, digital content creation and distribution channels, advertising, metadata, and sales reportingAbility to plan, optimize, analyze, and report on digital ad campaigns Experience managing and tracking title campaign budgetsSkilled at industry networking and relationship building Strong sense of marketing design best practices with solid photography and copywriting experienceProven leadership skills and history of managing direct reportsProven history of working on bestselling fiction and nonfiction title campaignsComfort working with celebrities and high profile authors as well as debut authorsIdeal Experience:8+ years marketing experience in trade book publishing or related field (previous title marketing experience strongly preferred)Familiarity with Google Business Suite, project management tools like Airtable and Basecamp, and marketing analytics toolsFamiliarity with AI and emerging marketing technologies with openness to iterative learning and adaptationCommitment to valuing diverse perspectives and creating an inclusive work environmentManagement experience (at least one direct report and intern management)College degree or equivalent work experience.This role will have an annual salary of $95,000 - $110,000. Macmillan Publishers is the U.S. trade company that is part of the Holtzbrinck Publishing Group, a large family-owned group of media companies headquartered in Stuttgart, Germany. Holtzbrinck Publishing Group's publishing companies include prominent imprints around the world that publish a broad range of award-winning books for children and adults in all categories and formats. U.S. publishers include Celadon Books, Farrar, Straus and Giroux, Flatiron Books, Henry Holt & Company, Macmillan Audio, Macmillan Children's Publishing Group, The St. Martin's Publishing Group, and Tor Publishing Group. In the UK, Australia, India, and South Africa, companies in the Holtzbrinck Publishing Group publish under the Pan Macmillan name. The German publishing company, Holtzbrinck Deutsche Buchverlage, includes among its imprints S. Fischer, Kiepenheuer & Witsch, Rowohlt, and Droemer Knaur.We are an Equal Opportunity Employer. We are actively seeking job applicants who reflect a broad representation of differences, including race, ethnicity, religion, sex, sexual orientation, gender identityexpression, physical ability, neurodiversity, age, family status, economic background and status, geographical background and status, and perspective. We believe that the best companies reflect the incredible diversity in viewpoints, backgrounds, and identities of the world in their staffs, and are committed to inclusive hiring across departments and levels. The successful candidate for this position will be an employee of Macmillan Publishing Group, LLC.

Created: 2025-01-13