Marketing Manager - Wealth Management
Guardian Life Insurance Company - New York City, NY
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The Marketing Manager for Wealth Management will play a crucial role in supporting the strategic planning, development, and execution of marketing initiatives for our Wealth Management division. This role drives brand awareness, client engagement, and overall business growth through innovative marketing strategies and effective communication plans. The Marketing Manager will work closely with the Head of Marketing for Wealth Management and senior leadership, product development teams, and sales team to create compelling marketing programs and campaigns!Key ResponsibilitiesAssist in development and implementation of a comprehensive marketing strategy for the Wealth Management division, aligned with business objectives and growth targets.Collaborate with leadership, product development teams, and sales departments to create compelling marketing collateral, programs and campaigns.Lead all aspects of the creation of core marketing collateral, including digital content, email marketing, presentations, direct mail, newsletters, and pitch books.Stay abreast of industry trends, competitor activities, and consumer behavior to inform marketing strategies and ensure the division remains competitive.Ensure compliance with all regulatory requirements related to marketing and communications.Help with management of the marketing budget, allocating resources effectively to enhance ROI.Key StakeholdersKey partners include Line of Business teams, Marketing, Communications, Compliance, Legal, and Digital teams. This position reports to the Head of Marketing for Wealth Management, who, in turn, reports to the Head of IM Strategy.QualificationsBachelor's degree in Marketing, Business, or a related field; Master's degree preferred.Validated experience in marketing, with a focus on financial services or wealth management.Consistent track record of developing and driving successful marketing strategies and campaigns.Excellent communication, interpersonal, and project management -depth knowledge of digital marketing, content creation, and regulatory compliance.Ability to analyze data and derive actionable insights to drive marketing decisions.Salary Range$99,190.00 - $162,955.00The salary range reflected above is a good faith estimate of base pay for the primary location of the position. The salary for this position ultimately will be determined based on the education, experience, knowledge, and abilities of the successful candidate. In addition to salary, this role may also be eligible for annual, sales, or other incentive compensation.Our PromiseAt Guardian, you'll have the support and flexibility to achieve your professional and personal goals. Through skill-building, leadership development and philanthropic opportunities, we provide opportunities to build communities and grow your career, surrounded by diverse colleagues with high ethical spire Well-BeingAs part of Guardian's Purpose - to inspire well-being - we are committed to offering contemporary, supportive, flexible, and inclusive benefits and resources to our colleagues.Health CareChoice of [high deductiblecopay] medical plans* with prescription drugs, including coverage for fertility and transgender inclusive benefitsDental planVision planHealth care accounts - flexible spending, health reimbursement, and health savings accountsCritical illness insuranceLife and Disability InsuranceCompany-paid Life and Disability insurance plus voluntary supplemental coverageAccident insuranceRetirement and Financial401(k) retirement plan with a company match, plus an annual ageservice-based Company contribution and an annual profit-sharing contribution, if applicableComplimentary 1:1 financial guidance with a licensed Fidelity representativeTime Off and Remote WorkFlexible work arrangements (part in-personpart remote)Unlimited paid time off for most roles plus time off for volunteering, jury duty, voting, and bereavementPersonal holidays for colleagues to use in recognition of religious, cultural, or civic daysPaid parental leave and paid family and medical leave policiesEmotional Well-being and Work-LifeEmotional well-being, mental health, and worklife resources powered by Spring HealthWellness programs, including fitness program and equipment reimbursementChild, adult, and elder back-up care support through Bright HorizonsAdoption assistanceCollege planningTuition reimbursementStudent loan assistanceCommuter benefits in select metropolitan areasEquity & InclusionOpportunities to build inclusive and meaningful connections through involvement in colleague-led affinity groups:Employee Resource Groups:Colleague Connection CommitteesCommunity Involvement CommitteesA culture that encourages colleagues to bring their authentic selves to workVoluntary self-IDPronunciation and phonetic spelling of namesBenefits apply to full-time eligible employees. Interns are not eligible for most Company benefits.Equal Employment OpportunityGuardian is an equal opportunity employer. All qualified applicants will be considered for employment without regard to age, race, color, creed, religion, sex, affectional or sexual orientation, national origin, ancestry, marital status, disability, military or veteran status, or any other classification protected by applicable law.AccommodationsGuardian is committed to providing access, equal opportunity and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities. Guardian also provides reasonable accommodations to qualified job applicants (and employees) to accommodate the individual's known limitations related to pregnancy, childbirth, or related medical conditions, unless doing so would create an undue hardship. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, andor to receive other benefits and privileges of employment, please contact Guardian Colleagues: Please apply through the internal Jobs Hub in Workday.
Created: 2025-01-13