Senior Growth Marketing Manager (B2B)

About FigureFigure is revolutionizing financial services with its disruptive technology platform. Our flagship product is the #1 non-bank HELOC in America. We're delivering new consumer lending products and a capital markets ecosystem that maximize efficiency and transparency - by capitalizing on our loan origination activities, extensive network of partners, and growing pool of assets.Join a team of 450+ people at Figure who have originated $11+ billion in loan volume.We're very profitable and growing fast.Figure has raised $469 million from top investors like Ribbit Capital, DST, Apollo, and Morgan Creek.FastCo Most Innovative CompaniesForbes Top 50 Blockchain CompaniesAbout The Role:Figure is seeking an experienced Sr. Growth Marketing Manager (B2B) to power the growth of our Partner HELOC business by helping us acquire more partners and increase lending volume through our partnership verticals. As a critical player in advancing the adoption and engagement of Figure products, this role is central to our go-to-market strategy and marks our first dedicated position for this initiative. You will collaborate closely with our channel marketing team, revenue operations, and sales to design and implement impactful marketing strategies and campaigns across diverse channels.What You'll Do:1. Marketing Campaign Execution and OptimizationSpearhead the strategy and execution of sophisticated marketing campaigns to reach and acquire target B2B partners through our partner channels (including mortgage lenders, banks and credit unions) and hit aggressive SQO targets Tactics such as email marketing, webinars, digital marketing, social media marketing, account-based marketing (ABM) campaigns, and event promotion and follow-up campaignsIdentify and leverage optimal channels to drive awareness, engage, and acquire partners across all B2B verticalsCollaborate with sales and content teams to develop positioning and messaging that is targeted and relevant to each partnership verticalContinuously analyze campaign performance and implement data-backed and qualitatively relevant optimizationsImplement lead scoring and nurturing workflows in Hubspot2. Sales Enablement and Partner EngagementPartner closely with the sales team to develop and maintain marketing collateral, including for new products and upsell motions Partner with with the sales and partner success teams to drive partner adoption of the Figure product suite post-saleEnsure all messaging is consistent, compliant with industry regulations, technically accurate, and compelling!Adapt marketing materials to address specific partner value propositions, use cases, and pain pointsWhat We Look For:6+ years of experience in B2B MarketingMortgage industry, lending, and financial technology experience is a big plus4+ years of experience with Hubspot Marketing Hub and best-in-class marketing automation tools with stand-up campaigns, reporting, campaign management processes, and attribution from scratchProven experience in implementing and managing ABM strategiesProblem solver, willing to get their hands dirty. Demonstrated ability to think strategically and analyticallyUnderstanding of marketing compliance requirementsClear and concise verbal and written communication skills, with the ability to translate complex concepts for various audiences and the ability to build content for all partnership verticals across multiple channelsDeep understanding and ability to leverage quantitative and qualitative data to prioritize projects, conceptualize ideas and solutions for marketing challenges, and moreExcellent cross-functional collaboration and stakeholder management skills and track record - this is by definition a cross-functional role that will partner not only with our sales and partnership teams but also with our product, engineering, legal, and capital markets teamsExcellent attention to detail, follow through, and adequate sense of urgencyAbility to simultaneously manage multiple projects and prioritize appropriatelySalaryCompensation Range: $118,800 - $148,50025% Bonus TargetEquity stock options packageThis is the compensation range for the United States, actual compensation may vary based on individual candidate experience, location, or evolving business needsPerksComprehensive health, vision, and dental insurance with 100% employer-paid premiums for employees and their dependents on select plansCompany HSA, FSA, Dependent Care, 401k, and commuter benefitsEmployer-funded life and disability insurance coverage11 Observed Holidays & Accrued PTO planUp to 12 weeks paid family leaveContinuing education reimbursementDepending on your residential location certain laws might regulate the way Figure manages applicant data. California Residents, please review our California Employee and General Workforce Privacy Notice for further information. By submitting your application, you are agreeing and acknowledging that you have read and understand the above notice.Figure will not sponsor work visas for this position. In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form upon hire. #LI-EK1 #LI-Hybrid

Created: 2025-01-13