Vice President, Custom Research

Vice President, Custom ResearchLocation - NY LA (Hybrid)Data-Driven Research and InsightsMarketCast combines the power of research, technology, and data science to help marketers and researchers maximize their advertising impact and unlock brand Fandom.Our data and insights guide critical marketing decisions, helping brands determine which fandom audiences to prioritize and product benefits to communicate, in addition to developing, launching, and measuring brand and advertising campaigns across media platforms. Today our clients represent the biggest names in entertainment, tech, consumer brands, and sports and video games, and our impact touches the lives of billions of people around the globe. #FandomIsOurJamWe're looking for:Someone who is excellent at managing insights projects from start to finish. Can see data and tell a story, knowing how to find actionable insights and know-how to move beyond basic reportage. Strategic thinker who can articulate and guide others in uncovering consumer insights to translate them into actionable outcomes. Someone who can lead and mentor a team on every stage of the research process - who is both generous as a leader and not afraid to roll up their sleeves and jump in. Hybrid research skills - can design, lead, and oversee quant as well as qual projects from start to finish. Has a strong understanding of advanced analytics approaches and how to use them to answer specific business questions.Great in all aspects of Qual project design, moderating, and analysis. Able to bring to life the insights through talking to people. Loves maintaining client relationships - we believe business is about people and relationships, in and out of the research project - a proven track record and a strong network are helpful. A team player - we are stronger together. We value what is accomplished and how we work together as a team to achieve results. Creative thinker, curious mind, strategic brain, and strong communicator. Someone who stays on top of the most innovative approaches to research and understands when to use them and when not. And, who wants to help us drive and deepen our market presence and reputation. It'll be helpful if you have:At least 10 years of experience in customad hoc research - we dig templated projects, love tracking, but in this group, we're all about unique business questions, so custom experience is key. A bachelor's degree in the Social Sciences, Economics, Business, Marketing, Statistics, Psychology, or a related field. Benefits and Perks:Medical, Dental, Vision401(k) Company MatchFlex Time OffHealth & Wellness Events & BenefitsProfessional & Personal Growth & Learning OpportunitiesAnd, moreOur Purpose:Fandom connects people with shared passions and builds communities around them. It offers them space to express their joy and love, whether that's for superheroes, sports teams, or even small batch whiskeys. At MarketCast, we believe in the power of fandom. It's as important for brands as it is for action heroes and we do fandom research, data science and analytics better than anyone on the planet. This obsessive focus on fans helps the world's top creators, media platforms, and sports leagues transform followers into fanatics and investments into impact.Our Core Values:Curiosity Makes Us Tick Our love of learning manifests in everything we do - from the surveys we field and the datasets we analyze to the technology we develop. Where others pause, we push forward, uncovering hidden meaning and answers. Always learning, always looking for more. We Celebrate Wins Whether its wowing clients with research or solving everyday challenges, we pause to honor great work and everyone who plays a role in it. We acknowledge and recognize great work and hustle that helps deliver the very best outcomes.Trust is Always TrendingTrust means everything to us. It's lending a hand when deadlines loom, always delivering on the promises we make, and calling out behavior that harms our culture. And our client's trust is what makes all this possible, something we never take for granted.We Roll with ChangeWe embrace change as an opportunity to learn, grow, and further develop. We do this by challenging our biases and rethinking how things have always been done in the past. This fresh, open-minded approach keeps us agile, innovating, and adapting in the face of uncertainty.Diversity is Our SuperpowerOur differences make us stronger. As researchers and data scientists, we have a responsibility to reflect the diverse audiences and communities all around us. Understanding people, opinions and life experiences fuels our insights and deepens our perspectives.At MarketCast, we don't just accept difference - we embrace it, support it, and thrive on it for the benefit of our global culture and success. MarketCast is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you have a disability or special need that requires accommodation, please let us know. Check us out: the pay transparency law, the hiring range for this position is $160,000 to $180,000. As a candidate for this position, your salary and related elements of compensation will be contingent upon your work experience, education, skill set, and any other factors MarketCast considers relevant to the hiring decision. In addition to your salary, MarketCast believes in providing a competitive total rewards package for its employees. MarketCast offers employees a holistic and wide array of benefits such as subsidized medical, dental and vision, enhanced mental health resources (Modern Health), free access to the HealthJoy, Everyday Inclusion, 401K match from day one, "flex time off", career and personal growth outlets, such as Coursera, and two free monthly movie tickets. All benefits are subject to eligibility requirements and the terms of our official plan may be modified or amended from time to time.CCPA NOTICE: In accordance with the California Consumer Privacy Act, please note that we collect some or all the below categories of personal information from you as part of the application process and use it for the purposes indicated. Category of Personal Information: 1. Name, Contact Information (phone, email, address) Purpose: To be able to contact you 2. Information on work history and education Purpose: To be able to assess qualifications for the role 3. Raceethnicity information (optional) Purpose: To comply with governmental reporting obligations 4. Veteran and military Status (optional) Purpose: to comply with governmental reporting obligation.

Created: 2025-01-10