Senior Marketing Manager - New York

Senior Marketing Manager - New YorkDepartment: 21-394 - Subscription - CampaignsEmployment Type: Permanent - Full TimeLocation: New YorkReporting To: Natasha OramDescriptionAs part of the Growth Markets Marketing team, you will focus on developing and delivering integrated marketing campaigns for a new top 4 American rightsholder on DAZN. You will need to be fluent and engaged in all facets of integrated marketing, including optimising owned & earned marketing channels within DAZN and partner eco-systems, as well as more traditional paid media campaigns to drive growth throughout the season.This is a hybrid role based in our New York office with a minimum of 3 days a week required in the office. Periodic travel domestically or overseas may also be required. The salary range would be between $100,000-$150,000 depending on experience.Key Responsibilities Delivering 360 marketing campaigns driving global reach, awareness, and acquisition for this core rightsholder - primary focus markets includes North America, Central America, LATAM, and Asia. Building and managing relationships with external channel partners. Campaign delivery including management of cross-functional execution teams (e.g. Social, Creative, Media, DAZN News, Legal, Product & Tech, Commercial). Working with key internal stakeholders to build earned media programs including PR and influencer marketing Budget management, including liaison with finance on CPAROAS results & forecasting. Reporting on campaign performance in weekly trading meetings and post campaign analysis. Skills, Knowledge & Expertise Minimum of 5 years' experience in a marketing role - either agency or client side. Demonstrated hands-on experience running both on and offline marketing campaigns at scale. Have a strong understanding and experience in planning activity across owned, earned and paid channels, as well as partner marketing. Show understanding of the importance of a full funnel measurement framework. Experience in a rigorous, data-led environment with proven ability to drive results. Excellent attention to detail. Strong written and oral communication skills. Interest in sports andor the media & OTT landscape. Bachelor degree (or equivalent) education in related subject The ability to adapt to a changing business needs in a fast-paced entrepreneurial environment

Created: 2025-01-08