Executive Director, Marketing Intelligence

About AnnalectAnnalect is the Data & Technology arm of Omnicom Media GroupAnnalect's 2,000+ innovators leverage data and technology to help clients across Omnicom build relationships that matter - whether that means fostering consumers' trust in brands, building new experiences, or delivering advanced analytics where it's most needed. Annalect is the driving force behind Omni, Omnicom's unique open operating system, which works hand-in-hand with clients' and partners' data and tools, to orchestrate better marketing outcomes. Annalect's unique approach to data and technology - one that relies on transparency, neutrality, and interoperability - allows us to deliver purpose-built and scalable solutions that make data actionable. Our advanced teams of product leaders, data scientists, consultants, and engineers enable us to meet the business goals of our internal and external clients.Team OverviewWith the adoption of Omni as Omnicom's marketing insights and data platform, the holding company is centralizing its capabilities and provisioning data throughout the organization, resulting in better, faster, and more intelligent decisions for our clients. Annalect created the Marketing Intelligence function to lead the charge, which includes developing new data pipelines, reporting solutions, and implementing performance reporting into Omni.Position OverviewThis role is accountable for the holistic success of one of our largest global clients as relates to ensuring that our agency and client teams have access to timely, accurate, reliable data they can use to quickly make critical business decisions. Increasingly, the role needs to ensure these business decisions, analyses and optimizations are powered by AI either through ensuring accurate data, detecting & democrotizing insights, or automatically making optimizations in real time. In order to achieve these goals, the role needs to excel in the following Marketing Intelligence competencies:Account, Stakeholder, and Relationship ManagementCreativity, Innovation, and Problem SolvingBusiness Impact and Company AdvancementReporting, Data, and Technology ExpertiseMedia and Marketing Industry KnowledgeData Quality, QA, Automation and GovernanceDelivery, Project Management, and Process DevelopmentKey ResponsibilitiesLeverages mastery of tools, systems, workflows, and teams to guide and evolve the team - create the vision and model for the team to streamline and design our most complex processes, suggesting organizational design and responsibilities, and leading implementation or selection of new partners or vendorsStays abreast of industry and market developments and surfaces applications and opportunities for us to evolve as a teamSees business impact beyond team and function, connecting prioritization and work delivery to broader Annalect, Omnicom Group, and client goalsManages and evolves the structure, organizational design, and individual role design of the functionExpert-level knowledge across the firm, with the ability to connect dots and grow the overall bench knowledgestrength of the teamLead the organization in marketing intelligence capabilities, including data visualization, taxonomy, governance, campaign dashboarding, reporting, and data servicesLead a community surrounding campaign reporting with global Omnicom Media Group agencies to strengthen integration and adoption of Omni's campaign reporting capabilitiesSupport rollout of capabilities across Omnicom agency networksDevelop a plan for the engagement model across OMG functions and teams, including defining a process for the roll-outSupport Product Marketing as a product SME to inform the development of marketing materialsOversees team of Directors who lead the design and execution of our most complex projects across markets and LOBs. These Directors will need to:Support the design and implementation of taxonomy and naming conventionsEnforce governance and high data quality standardsEffectively navigates roadblocks of all sizes and builds mitigating components across our processes and people to ensure the success of our most challenging engagementsServe as the company's champion of data quality and use of data for better decision-makingCampaign Reporting Capability DeliveryAccountable for defining and managing technology-driven processes that enable efficient access to usable data for analysis and presentation to empower agency teams to make informed decisions about their client's business in support of both U.S. and global accountsSupport the development of business cases and transition campaign reporting delivery to the organization.Operate as an extension of offshore Annalect teams to support the successful delivery of campaign data solutionsProvide expertise across data sources to drive the development of governance solutions (processes, technologies, etc.) to ensure achieving service level performance across accuracy, completeness, timeliness, and access rightsCampaign Reporting Capability DevelopmentDrive rapid development of innovative campaign reporting solutionsServe as the business lead for campaign reporting, providing requirements to the product organization that address campaign reporting needs across Omnicom networks and agenciesDrive vision for campaign reporting solutions to ensure Omnicom's capability is competitive in the market and leverages modern technologies, including defining new metrics, implementing machine learningartificial intelligence, and enhancing data visualizationsEnsure the capability delivers on-demand access to agency teams and clients in a manner that facilitates intuitive understanding and sound decision-making, be it through dashboards, reports, data services, or analytic environmentsRequired Skills And QualificationsBSBA or MS in Business, Marketing, Statistics, Mathematics, Data Science, Information Systems, Computer Science, Engineering, or a relevant field preferred14+ years' experience in marketing science, advertising analytics, data operations, business intelligence, or campaign insights, ideally in a media or agency environment7+ years in marketing agency or directly working with marketing data - ideally focusing on paid mediaHas managed large teams globally including distributed workforce of teams in India or other global locationsStrong Client and Account management experienceProven success in delivering timely, accurate reliable data and enterprise level data operations and reporting solutions globallyProficiency with advertising technology platforms and data qualitytransformation tools is required. Experience with DBT or Great Expectations preferred.Knowledge of cloud technologies and project management tools is required. Experience with Starburst, Smartsheet, andor JIRA preferred.Expert in business intelligence technologies; direct use of PowerBI or Salesforce Marketing Cloud Intelligence (fka Datorama) is strongly preferred. Experience with Tableau or Looker, Experience with programmingquery languages for business intelligence purposes, including fluency in SQL, is strongly preferred. Familiarity with Python, JavaScript, or DAX preferred.Ability to influence and manage cross-functional teams without formal authority; extensive involvement on projects including offshore, technology, operations, vendor, or agency teams requiredAbility to oversee all stages of the Customer Lifecycle (Awareness, Conversion, Purchase, Activation, Renewal, and Referral) and distill technical information for non-technical audiences preferred; demonstrated success working with global, analytics, and client teams requiredPrevious roles supporting solutions engineers, technical account managers, project managers, product managers, or business intelligence developers preferredExcellent communications skills; experience communicating across functional groups and leadership teams with varying degrees of technical background preferredPerks of working at AnnalectCulture! We have an incredibly fun, collaborative environment that encourages engagement and worklife balanceGenerous PTO that includes vacation days, personal days, a fantastic Summer Friday program and extended time off around the holiday season.As part of Omnicom, we have the backing and resources of a global billion-dollar company, but also have the flexibility and pace of a "startup" - we move fast, break things, and innovate.#LI-SY1This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualificationsskills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, benefits include: health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STDLTD insurance pensation Range$140,000-$200,000 USDThis role is hybrid, requiring three (3) days per week in the office. The remaining two (2) days may be worked remotely. Specific in-office days will be discussed during the interview process, with flexibility to align with team needs. Please note that the number or required in-office days may be adjusted over time, potentially increasing the number of required in-office days based on business needs.Annalect, a division of Omnicom Media Group is An Equal OpportunityAffirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age or any other federally protected class.Review Our Recruitment Privacy Notice

Created: 2025-01-08