Marketing Manager

ABOUT CAPTIFYCaptify is the leading Search Intelligence Platform for the open web and the largest independent holder of first-party search data outside of the walled gardens, connecting the real-time searches from over 2 billion devices globally. Its Search Intelligence technology powers omnichannel programmatic advertising and real-time insights for the world's biggest brands, such as Disney, Unilever, eBay, Mercedes-Benz, Microsoft, Nestl, GSK, Uber, Mars, P&G, Sony and Toyota-without reliance on third-party cookies. Captify brings brands more customers, publishers greater yield and consumers the most relevant digital experiences.OUR CULTURE AND VALUESHere at Captify we are proud of our culture - It's contagious. Pass it on.Step inside any of our global offices and one thing that is blissfully obvious is that while we're putting blood, sweat and tears into disrupting the Search game, we're having a seriously good time doing it. We've travelled the world together, enjoyed Captify Festivals, parties and our famous events across every market. We always take time to stop to celebrate milestones and wins.We champion diversity and inclusion. Our 'BeTheChange' programme and internal D&I Taskforce brings our teams together to challenge, learn and build a more equal Captify.We live by our core valuesBuilding this togetherGive a shitFail fast to succeed fasterUnlimited potentialFind out more about our culture here: YOUAdvertising, events, and lead gen are in your blood. You are passionate about connecting with prospects, partners, and sales teams, and are motivated by crushing goals. You are creative, detail-oriented, and very organized. Highly adaptable with a wealth of ideas, and KPIs are at the heart of your tactical approach. Ideally, you like to laugh and bring an uplifting energy to the team.KEY RESPONSIBILITIESWhat you'll be doing:StrategyMeet with sellers quarterly to keep on top of industry trends, needs, and feedbackConduct bi-weekly calls with sales leadership to go through important projects and updatesBuild a demand gen strategy and tactical plan that aligns to key objectives for North AmericaEventsScout and manage conference opportunities and in-agency activationsWork with subject matter experts to craft presentationsWork with vendors to coordinate event giveaways, activities, and experiencesConduct post-event debrief meetings with the sales team to evaluate the impact and successCollect and report on key KPIsPaidScout, evaluate and manage vendor relationshipsDevelop an advertising strategy for key projects and contentHelp develop an evergreen campaign approach and creative conceptsBuild a comprehensive ABM plan based on target account goalsPartner MarketingWork with the partner team to identify needs and opportunitiesLiaise with key partners to collaborate on events and webinarsOrganic ChannelsWork with the marketing coordinatorfreelancer to send a monthly newsletter and occasional dedicated emailsBuild and launch engagement journeys for leads generatedOversee posting on social channelsAssociationsManage industry memberships with the ANA, Ad Club of NY, and PTTOW!REQUIREMENTSWhat you need to be successful:Minimum 3 years of experience in an event, digital marketing, integrated marketing, or demand gen roleAn understanding of the sales funnel process and how it relates to marketingSolid understanding of the media industry landscape (DSPs, SSPs, ad servers, etc.)Excellent communication skills, both written and spokenStrong organizational skills-the ability to project manage effectively, prioritize, and deliver tasks on timeDesire to do marketing differently, building and maintaining a brand that stands outDemonstrable planning and reporting skillsExperience with tools like Salesforce, Hubspot, Google Analytics, and AirtableExperience with ad management tools (LinkedIn, Adwords, etc.)Experience with account-based marketing a plusProficient in the use of Microsoft Office Google SuiteEnjoy working in an exciting, busy and dynamic environmentCOMPENSATIONThe annual compensation range for the Marketing Manager role in NYC is $83,000 -$93,000 + bonus Actual compensation is based on multiple factors that are unique to each candidate, including but not limited to skill set, level of relevant experience, and specific work location. Salary ranges for positions based in other locations may differ based on the cost of labor in that location.YOU WILL ENJOYEnjoy our flexible core working hours and a flexible hybrid working modelGenerous time off to recharge - 22 days of PTO, US National holidays, Winter holiday shut down , and your birthday offMedical, dental and vision plans, 100% covered by employer for the employee only costWork from any Captify office in the world - giving every employee the opportunity to experience life at Captify in another cityGiving something back to the community - Give A Day Away for volunteeringWe care about Wellbeing - from a Peloton discount, mental health resources, CitiBike membership and so much moreAccess to Captify Academy - our bespoke learning and development platformCapti-parents enhanced leave policiesCommuter benefits401k planHappy hours, social events, lunches and company outingsIn office snacks, soft drinks, coffees and teasLegendary Summer and End of year partiesEQUAL OPPORTUNITIESYou are welcome at Captify for who you are, no matter where you come from, what you look like, or what your search history says about you. At Captify, equality is at the core of our culture and we are committed to building an inclusive global team that represents a variety of backgrounds, perspectives, beliefs, and experiences. The more diverse we are, the richer our community and the broader our impact. We don't want you to fit in with our culture, we want you to add to our culture.For candidates, view our EU HR Candidate Privacy Notice here. Department Marketing Locations New York

Created: 2024-12-23