Demand Generation Manager

About ReputationReputation has changed the way companies improve their customer experience through feedback. Based in Silicon Valley and founded in 2013, Reputation is the global leader in reputation experience management. With its SaaS platform, Reputation technology has managed tens of millions of consumer reviews and consumer interactions across hundreds of thousands of online points of presence for global companies spanning nearly every industry vertical. Reputation was ranked for the second year in a row in G2's Top 100 Best Software list for 2022 as a part of its annual Best Software Awards. Recently, Reputation was named to the Forrester Wave For Customer Feedback management platforms and was recognized by Forrester as one of the most significant social suite vendors. Additionally, Gartner named Reputation to the 2021 Gartner Magic Quadrant for Voice of the Customer. Why work at Reputation?Reputation reached over $100m in Annual Recurring Revenue (ARR) in 2022 and continues to grow worldwide.We've raised over $200 million in funding from A-list venture capital firms such as Bessemer Venture Partner and Kleiner Perkins, including $150 million in equity financing from Marlin Equity Partners in January 2022.Reputation is trusted by more than 250 partners, including Google, Facebook, Salesforce, J.D. Power, Amazon and .Our industry leading platform has been recognized by Forrester and Gartner as a vendor of choice in Voice of the Customer, Customer Feedback Management, and Social Suites research reports.The platform is used by 10+ major automotive OEMs and 16,000 auto dealerships, more than 250 healthcare systems, and over 100 leading property management firms.Our executive management team is committed to building a performance-based culture where excellence is rewarded and careers are developed.Who thrives at Reputation? Managers who embody a player-coach mentality. Employees who value teamwork and cross-functional collaboration. People who emphasize perseverance and hustle over quick wins and luck.Our Mission: We exist to forge relationships between companies and communities.We are seeking a dynamic and results-driven Global Demand Generation Manager to join our marketing team. The ideal candidate will have a strong background in creating and implementing demand generation strategies that drive awareness, engagement, and conversions. This role is pivotal in generating high-quality leads, capturing demand and engagement of target accounts, and nurturing them through the sales funnel to achieve Reputation's company's revenue goals.Responsibilities:Lead Generation and NurturingDevelop and optimize lead generation strategies to attract and convert high-quality leadsImplement lead nurturing programs to move prospects through the sales funnel, including email workflows, content offers, and retargeting campaignsCollaborate with EMEA demand generation counterparts to ensure global program execution when appropriateUtilize marketing automation tools (e.g., HubSpot, 6sense) to execute and manage campaignsCollaborate with digital marketing and the web team to ensure SEO and Website UX is delivering against pipeline objectiveSupport the digital marketing team with PPC strategy and execution, including Google, LinkedIn, Meta and Content Syndication channelsDigital Demand Gen Strategy & Optimization:Create customerprospect-centric experiences that adapt to the ICP buyer's journey and behaviorDrive a mix of TOFU to MOFU Demand Gen and ABM campaigns including: Email Nurture, Webinars Webcasts, Videos, Content Syndication and Direct Mail that will increase inbound conversions, capture account engagement and generate pipelineConduct AB testing to optimize learnings for emails, landing pages, content and digital programsCollaborate with the content team and PMM to develop and activate content in our digital channels to hit demand targets throughout the revenue lifecycleLeverage tools and technology to create and execute efficient and scalable campaignsManage the demand generation calendar to ensure alignment and timely execution of campaignsBudget and Project ManagementMonitor and analyze campaign spend, and business contribution against KPI's to optimize ROIOversee cross-functional teams to drive collaboration. Use Asana for daily task management and project deliverables trackingData Analysis and Reporting:Monitor and analyze campaign performance metrics, including lead quality, conversion rates, and ROIProvide regular reports and insights to the marketing and sales teams to inform strategy and optimize campaignsCollaboration and Alignment:Manage vendor and agency relationships that support the demand gen strategy and functionsWork closely with regional Field Marketing Managers, SDRs and sales team to ensure alignment on lead generation goals, target audiences, qualification criteria and account lifecycleCollaborate with cross-functional teams, including marketing operations, product marketing, digital marketing, creative, and analytics to execute campaigns effectivelyQualifications:Bachelor's degree in Marketing, Business, or a related field5-7 years of experience in demand generation, lead generation, or digital marketingExperience in B2B marketing, particularly in the technology or SaaS industries.Proven track record of creating and executing successful demand generation campaigns, especially webinars and email nurture campaignsProficiency in marketing automation, ABX and CRM tools (e.g., HubSpot, Salesforce, 6sense)Strong analytical skills and experience with data-driven marketingExcellent written and verbal communication skillsExcellent time management and project management skillsAbility to manage multiple projects and meet deadlines in a fast-paced environmentCreative thinker with a strategic mindsetExperience in B2B marketing, particularly in the technology or SaaS industriesWhen you join Reputation, you can expect:Flexible working arrangements.Career growth with paid training tuition opportunities.Active Employee Resource Groups (ERGs) to engage with.An equitable work environment.Our employees say it best:Our employees highlight our:Ample Opportunities - "There are many opportunities to learn and grow. Many open roles are replaced with internal promotions."Positive Culture - "Great opportunity and exceptional culture." "You will never have a better culture anywhere else. Period."Training and Tools - "All managers truly want you to succeed, and you are given great tools and training to be successful in your role."Balance - "Great work life balance and awesome team environment!"Diversity Programs & Initiatives:Our Reputation Nation spans around the world. This global perspective allows us to intentionally unlock the magic that comes from diversity of experience to contribute to our success.At Reputation, we believe in:Diversity: Reputation facilitates a culture where people bring their diverse backgrounds, life experiences and identifications together to achieve our company objectives and contribute their unique perspectives for the betterment of our company, our customers and our people.Equity: Reputation believes in treating every employee fairly. We are committed to ensuring that all employees have fair and equal access and opportunity for clusion: Reputation believes in creating an environment where employees feel comfortable bringing their whole self to work. We believe feedback fuels progress and we ensure that all voices are able to contribute, provide feedback, and make a difference.Belonging: Our culture is one that values collaboration, teamwork, and engagement to ensure that all of our employees across the world know that as part of the Reputation Nation, they are part of something bigger than themselves. We recognize that a culture of belonging cannot exist without a strong foundation of diversity, equity, and inclusion in place."At Reputation, we see diversity and inclusion as the foundation for an equitable workplace. Our goal is to empower all of our employees, regardless of their background, to make an impact in their work each and every day." - Joe Burton, CEO, ReputationAdditionally, we offer a variety of benefits and perks, such as:Flexible PTOPaid company holidays4 company provided, "Recharge Days," which are wellness days off for the entire companySeveral active Employee Resource Groups (ERGs) to help foster inclusion and communityEmployee Assistance ProgramAccess to a wide variety of unique perks and apps:PerkSpotWellhub (Gym Pass)Carrot FertilityOmadaLadderSoFiFetch Pet InsuranceCalm for KaiserSpring Health for GuardianXP Health for Guardian (virtual eye-wear platform)401kHealth, dental and vision insurancePaid maternity leaveEmployer paid short and long term disability and life insuranceWe are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.To learn more about how we handle the personal data of applicants, visit our Candidate Privacy Notice.Applicants only - No 3rd party agency candidates.

Created: 2025-03-10