Associate Brand Manager

Are you looking to catapult your career by driving high-impact transformation with household brands? Do you crave an entrepreneurial, fast paced and engaging growth assignment working with incredible people from across the globe?At Dreyer's Grand Ice Cream, we are excited to start a new chapter of accelerated growth as part of Froneri - a global pure-play ice cream leader. With nearly 100 years of winning experience in the U.S, a robust portfolio of powerhouse brands that consumers know and love such as Hagen-Dazs, Drumstick, Outshine, Dreyer's & Edy's, and the backing and coaching of European-based ice cream experts, we know we have the winning recipe.Headquartered in Walnut Creek, the Bay Area's hub for up-and-coming food trends, our DGIC team across our offices and factories is raising the bar on all things ice cream. Our growth has been tremendous in the past few years - moving from being #2 manufacturer in market to being #1 in 2024. The brands have strong investments in marketing support, quality improvements and exciting line extensions and innovation. DGIC has also been recognized by retail partners as the top manufacturer partner, winning the #1 position in the prestigious Advantage Award in 2024.Importantly - what does it mean for our marketing talent? As part of our talented Marketing Team, you will see why we drive such strong business growth - it's how we do our work. What you can expect as part of our Marketing team:Ownership of your projectsFast decision making Access to the leadership team on a regular basisDeep understanding of what it takes to make our incredible ice cream with factory visits, flavor camps (when we develop new flavors), factory trials and moreParticipation and involvement across marketing campaigns, from product shoots to sampling events to commercial production and moreOh, and did we say free ice cream?Unleash your potential at Dreyer's Grand Ice Cream and discover what a sweet career we have in store for you.Job Summary and MissionThe Associate Brand Manager position contributes to brand success by being responsible for execution of key brand activities that drive brand performance in line with Dreyer's Grand Ice Cream sales and share goals. This role takes ownership and leads brand activities end-to-end as an advocate for the consumer.The Associate Brand Manager's role is to drive the performance, equity, and share of our brands by activating distinctive consumer insights. In this role, you enable the team to know its consumer deeply and build engaging brand experiences. This role supports the brand innovation activities by collaborating with product development, sales, shopper marketing, operations and finance to generate demand. This role also serves as a key quality champion and activist for the brand, providing insights and leading actions that maintain andor improve the product experience with consumers.Summary of Key ResponsibilitiesResponsibilities and essential job functions include but are not limited to the following:Brand StewardshipBe a champion for our consumer: Use marketplace data and trends to support developing a deeper understanding of the demographics, psychographics, and behavioral drivers of our consumersSupport the build of annual brand plans: Use brand, consumer and marketplace data and trends to support in developing annual plans to generate optimal demand for the brand and sustain long-term brand health including equity, awareness and engagementFlawless execution: Execute brand plans to achieve sales and market share goals, relentlessly examine performance and optimize real timeUnderstand retail environment & how to best win at key customerschannels: Champion brand at key retailers to maximize results, with lens toward driving competitive advantage and effectiveness of trade and marketing spending, with a bias for action to drive stronger performance versus munications: Partner with brand manager in the development and execution of communication plans across all communications channels. Lead initiatives of the tactical communication plan (ie: print, paid social, programmatic, etc) around specific touchpoints or consumer targets including agency and cross-functional team management, strategy, planning, execution and results measurement.Packaging design: Support packaging design and implementation as needed for renovation, innovation, quality improvementsManage day-to-day brand budget: Ensure strong attention to detail, and active pursuit of savings and optimizationBe an advocate for the brand internally and externally: Prepare, present and sell-in aspects of the brand plan to management, cross-functional partners and external stakeholdersInnovation: Lead and support all new product development (NPD) projects from end to end, weighing and prioritizing quality, voice of consumer and business impact. Partner with key cross-functional teams to commercialize NPD projectsBasic Qualifications2-3 years Brand Management or CPG Business AnalyticsSales or Category experience.Experience leading marketing communication projects including digital and media strategiesStrong drive for results including: strong leadership, decision-making and analytical skills, effective communication skills, ability to think strategically, self-motivation, and a passion for the consumerExperience partnering with cross-functional teams and agency partnersExperience developing brandproduct plans, such as communication campaigns and commercialization strategiesAbility to influence and lead others, including those outside of the Marketing functionPassion for identifying consumer insights and transforming them into significant product and marketing innovationAbility to translate critical thinking into strong business resultsDeep understanding of key P&L driversQuantitative strength in analyzing data and synthesizing learning into insights and actionRequired Knowledge, Skills and AbilitiesApply knowledge of multidisciplinary business principles and practices to achieve successful outcomes in cross-functional projects and activitiesAttention to detail, be in the detailsSet priorities, meet deadlines and manage multiple projects in a fast-paced, changing environmentWork independently and make decisions with minimal supervisionCommunicate clearly and concisely, both orally and in writingHandle confidential and sensitive information with a high level of professionalism and composureKnowledge of general office administration, procedures and equipment including proficiency in Microsoft Office SuiteStrong sense of urgency, even when managing initiatives with long lead timesAdaptability and flexibility to meet changing priorities and adjust to different management stylesInterview ProcessQuick 30 min phone chat with a member of our Talent Acquisition team to do a quick discuss your background and experience and answer any questions you have about the opportunity.Next comes the Video interview with one of our Brand Managers! This is where we will dive deeper into your skillset to learn about what makes you tick and what you're looking for.An in depth in-person interview with three key marketing stakeholders follows. In this, we will focus on the three pillars of CPG Marketing - Base Business, Innovation, and Advertising. If necessary, a final interview with one of our Directors will conclude the interview process!Once you have completed your interviews, the interview team, along with Talent Acquisition, will meet to discuss how it went! This is where we will determine whether an offer is coming, or we've gone in a different direction.If you are a yes, then congratulations! An offer is coming your way. Get ready to have all the free ice cream you can handle, and enjoy your SWEET new gig!The pay scale for this role takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs. At Dreyer's Grand Ice Cream, it is not typical for an individual to be hired at or near the top of the range for their role, and compensation decisions are dependent on the facts and circumstances of each case. The pay range for prospective employees in this role is between $100,000 and $115,000 per year.We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Equal Opportunity EmployerProtected VeteransIndividuals with Disabilities The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)

Created: 2025-03-06