Director, Digital & Omnichannel Marketing (Media ...

Corcept is leading the way in the research and development of cortisol modulators, molecules that regulate cortisol activity at the glucocorticoid receptor (GR). To date, we have discovered more than 1,000 selective proprietary cortisol 2012, we received FDA approval of Korlym® (mifepristone), the first approved treatment for hypercortisolism (Cushing's syndrome).Today, our team and collaborators continue to unlock the possibilities of cortisol modulation as a way to treat serious diseases. With more than 30 ongoing studies across a wide range of disease areas, including endocrinology, oncology, metabolism, and neurology, we remain dedicated to advancing the possibilities of cortisol modulation.What began as a ripple of scientific truth is now poised to unleash a sea change of discovery representing a fundamental shift in the way we understand and treat disease.The Digital & Omnichannel Marketing Director will support strategy development and lead tactical execution focused on digital media platforms, including paid search, organic search, lead generation aggregator partners, social media, programmatic display, digital video, and Connected TV in support of Corcept's endocrinology products. This role will report to the Senior Director of Digital and Omnichannel Marketing and requires expertise in digital non-personal promotions and media for marketing campaigns. The role's scope will span across patient, caregiver, and healthcare provider digital communication and engagement.Responsibilities:Lead media strategy, investment, scope, and capacity planning and oversee media engagement, operations, and integration of novel media capabilities that individualize customer strategy and promotional executionOversee media engagement across the endocrinology marketing portfolio, including change and knowledge management, and frictionless integration of media initiatives into overall marketing plansProvide comprehensive key performance indicators (KPIs) oversight and regularly present insights to the broader marketing team to support informed decision-making and strategic alignmentPartner with other marketing functions (HCPDTP Promotions, Thought Leader Programming & Franchise Strategy) to translate brandedunbranded and KOL development strategic direction and core campaign materials into a comprehensive digital, multi-channel tactical plan, inclusive of development of digital assetsServe as a thought leader within the organization and provide insights and guidance on best practices, trends, and opportunities in media marketingOversee media operational health, including execution processes, agency engagement model, and channel governance in support of marketing strategy and execute priority tactics, and ensure timely delivery in a launch setting. Responsibilities include annual budget planning, monthly reconciliation, and reallocating resources as necessaryCoordinate with the Content Review Committee Promotional Review Committee (PRC), ensuring timely review and approval of digital non-personal promotions materials within legal, regulatory, and compliance standardsDevelop and track key performance indicators (KPIs) for audience engagement and market traction, using data-driven insights to refine strategies and enhance campaign effectivenessDevelop presentations and reports for key internal stakeholders, translating insights into strategic digital non-personal promotions and marketing recommendationsPreferred Skills, Qualifications and Technical Proficiencies:Strong knowledge of digital non-personal promotions market dynamics and a deep understanding of media platforms, including paid search, organic search, lead generation aggregator partners, social media, programmatic display, digital video, and Connected TVProven ability to drive data-driven media capabilities, focus on metrics that matter, and drive business performance forwardProven ability in the execution of multiplecomplex initiatives within the marketing mix which require tactful cross-functional executionExperience in AIMachine Learning initiatives from initiation through completion with a particular focus on automated deployment and content creationmodification in support of media business objectivesStrong experience with digital media promotions inclusive of first-party assets & 3rd party assetsAbility to successfully work with external agencies and partners to develop programs and materials and manage appropriate marketing channel ecosystemsStrong analytical skills, with the ability to interpret data and turn insights into actionable marketing strategyStrong verbal, written, and interpersonal communication skills and ability to efficiently and productively communicate with a variety of groups and audiencesDemonstrated understanding of pharmaceutical regulatory requirements and impact on the development of marketing materialsDemonstrated ability to manage budgets, with an understanding of expense budget planning and trackingAbility to travel up to 25-30% of the time.Preferred Education and Experience:Bachelor's degree in Marketing, Information Systems, Computer Science, Business Administration, or a related field. Advanced degree (MBA, MS) is a plus12+ years of experience in digital marketing, media planning and execution, marketing automation, or marketing, with at least 3 years in the field of pharmaceuticalbiotechExperience in the biotechnology or pharmaceutical industry, with a strong understanding of regulatory constraints in patient, caregiver, and healthcare marketing, including the Promotional Review Committee (PRC) approval process, and data governance requirements including CCPA, CPRA, GDPR etc.The pay range that the Company reasonably expects to pay for this headquarters-based position is $209,700 - $246,700; the pay ultimately offered may vary based on legitimate considerations, including geographic location, job-related knowledge, skills, experience, and education.Applicants must be currently authorized to work in the United States on a full-time basis.For information on how Corcept collects, uses, discloses, protects, and otherwise processes personal information and an explanation of the rights and choices available to you with respect to your personal information, please refer to our Privacy Notice link. Corcept appreciates the commitment and hard work of all our team members as we strive to discover and develop novel treatments for patients with serious unmet medical needs.Please visit our website at: is an Equal Opportunity EmployerCorcept will not conduct interviews via text message or messaging platforms and will not ask you to download anything as part of your interview. Though we use third-party tools to help with advertising our jobs, please be vigilant in checking that the communication is in fact coming from Corcept.

Created: 2025-03-03