District Sales Manager

Great Brands - Bigger PurposeAs a Certified B Corporation, Bonterra Organic Estates (formerly Fetzer Vineyards) is focused on excellence, innovation and longstanding commitments to the environment and responsible business practices. We are proud to offer exciting career opportunities within our California-based winery, Bonterra Organic Estates, and our distribution and commercial operations, Via Concha y Toro USA (VCT-USA).Why us?-Part of fifth largest global winery Via Concha y Toro (33.5 million cases)-#1 South American wine supplier in the U.S.-Sell highly-awarded wines. To name a few in our VCT-USA portfolio:Don Melchor Wine Spectator Wine of the Year 2024; 4x Top 10; 10x Top 100Mendocino County named Wine Enthusiast American Wine Region of the Year 2024Bonterra Wine Enthusiast Top 100 Wines of 2024 and Top 100 Best Buys of 2024Bonterra Wine Enthusiast American Winery of the Year 2016Bonterra Cabernet Sauvignon Estate Collection - Best in Class 2024 San Francisco Wine CompetitionCasillero del Diablo is the official wine sponsor of the Mexico National Football Team Trivento is the fastest growing Argentine brand in the U.S.We're looking for a District Manager to grow our business throughout Georgia and Alabama. In this role, you will manage all offon premise activities-including execution of programming in retail chains-to ensure market penetration, brand awareness and sell-through. You will work independently and collaboratively with distributor personnel and key members of our sales and marketing team as well as actively work the market multiple days a week to actively make sales calls, maintain your own key account list, participate in local trade activities and maintain close communication with distributor team members and leadership, and build direct relationships with customers. This role reports to the Regional Sales Director Southeast.This is a remote, home office-based role with the ideal candidate located within proximity to the greater Atlanta area. This role entails extensive driving within the field in order visit accounts, do work withs and attend distributor meetings. Overnight travel will be approximately 15% - 20%.ScopeIn conjunction with distributor partners, you will represent the VCT-USA portfolio of brands-domestic and imports from South America-at targeted chain, on and off premise accounts; gain distribution in both on and off premise channels; secure displays and cold box placements in retail; by-the-glass (BTG) and wine lists in on premise; provide product education and training to key accounts, distributor managers and sales teams to keep our brands top of mind; partner with our marketing team to support local marketing initiatives; and execute brand strategies and programs in accordance with sales and marketing strategies.Essential Responsibilities Track and communicate active programs based on targeted goals with the distributor partnersteams; address status and any gapsConduct work withs focusing on "high gain" opportunities in all markets within assigned regionsRecap field activities and share with distributor and regional managerReview performance in key driver accounts; use depletion planning filetoolsBe present in the trade an average of three to four days per weekCommunicate key activities, incentives, pricing and depletion goalsLead General Sales Meetings (GSM) at distributorAssess monthlyYTD performance relative to business plan and develop action plan(s) to address gapsWork with VCT-USA Director of Sales and distributor teams to develop and implement local programmingReview key account performance and plan accordinglyHold monthly meetings with distributor field sales managersServe as main point of contact for winery personnel, Marketing Brand team visits to the market for surveys, in-market work and or GSM preparationFacilitate and lead consumer-facing events within on and off premise accountsResponsible for monthlyquarterly fine wine consumer-facing eventsSpearhead fine wine dinners and tastings between key on and off premise accountsWinery EngagementMarketing Assure timely and accurate communication of brand tools and educational materials to distributorsTrade Marketing Order and track all POS and IRCs ScansMust Requirements Bachelor's degree - BusinessMarketing or related field from an accredited college with a minimum two to three years progressive distributor or supplier sales-related experience, or equivalent educationexperience combinationSuccessful wine or spirits beverage sales experience including offon premise salesKnowledge of wine and spirits adult beverage industry in the Georgia market including experience in the greater Atlanta areaMust have a basic understanding of the three-tier distribution system process; familiarity with Empire Distributors, Georgia Crown Distributing andor Alabama Crown Distributing, an added plusStrong verbal and written communication skills able to articulate clear images and messages through words, public speaking and presentation skillsThorough knowledge and demonstration of wine principles, winegrowingmaking process, food and wine pairing and related industry knowledgeExcellent interpersonal skills with the highest level of integrityProficiency in Microsoft Office 365 products including Word, PowerPoint and ExcelValid Driver's License, vehicle and insurance required. Overnight travel, weekend and evening work as required. Anticipated overnight travel of 15% to 20%Preferred Requirements Experience with fine wineluxury brands, a definite plusWine education or certification (WSET or SWE preferred)Experience selling both domestic and import portfolios. South American wines, a distinct plusPhysical Requirements Ability to lift up to 40 lbs. on a frequent basis, carry up to 40 lbs. & push and pull up to 20 lbs. on an occasional basis; ability to sit and work at a desk for long periods of time; requires ability to walk and stand; reach outward and upward, climb, crawl, squat, kneel, and bend; requires hand and finger dexterity for keyboarding and working at computer for extended periods of time. Additional physical requirements required as related to domesticinternational travel via air and ground transportation.LocationThis is a remote, home office-based role with the ideal candidate located within proximity to the greater Atlanta area. This role entails extensive driving within the field in order visit accounts, do work withs and attend distributor meetings. Overnight travel will be approximately 15% - 20%.Benefits First day Medical, Dental, Vision, Life & Disability, Tax Savings (401k with company match), Health Care and Dependent Care Flexible Spending Account benefits available to eligible employees. Community engagement is encouraged with one dayshift off per year as Volunteer Time Off (VTO). We offer many employee-focused health, wellness, training and safety-related programs as well as scholarship opportunities for pensation Compensation for this role includes a base salary target of $85,000 to $95,000, an annual incentive target that aligns with individual and company performance, and transportation-related benefits. Actual rates will vary and are based on a candidate's relevant education, qualifications, experience, skillset, competencies, internal equity, location and alignment with market data.About Bonterra Organic Estates Part of the Via Concha y Toro family of wineries since 2011, our California winery operation includes Mendocino County winery, production and approximately 830 acres of vineyard locations. The company employs nearly 230 across the United States.Apply online successful completion of criminal background, DMV check and drug screen. AAEOEMFDV You will be required to submit verification of your citizenship or legal right to work in the United States at the time of an offer of employment.See our privacy policy online: Rights under FMLA:

Created: 2025-03-03