Digital Marketing Technology Manager

At Avon, beauty is more than skin deep. We are inspired by our community of passionate women; yesterday, today, and tomorrow. Avon is all about celebrating each other and our achievements in business and in life, inviting others to join us, and committing to be a force for good.About the RoleAs a member of the Digital Team of Avon for the US and Canada markets as well as and brands, the Digital Marketing Technology Manager has experience working on enterprise websites, email development and comfortable managing event and ecommerce tags and has a solid understanding of web analytics.You will report to the Head of Digital for Avon of US and Canada as well as work alongside to support and brands efforts from time to time.ResponsibilitiesManaging a team of Email and Marketing Automation team membersBe the liaison between business stakeholders and engineer configurations to manage the API calls, ETL's to ensure a clean data flow between multiple ecommerce platforms, CRM and ESP systems.Manage the architecture of marketing data to support marketing initiatives, tracking and dynamic content for email marketingEstablish and own process on website tagging, tracking and analytics, leveraging tools like Google Tag Manager, Google Analytics, and Microsoft ClarityTroubleshoot and resolve issues in tracking implementations, ensuring data accuracy across platforms.Design and manage event tracking, e-commerce tracking, and consent management setups.Create reports and dashboards in looker studio to represent a visualization for cross functional departments specifically for the digital marketing and merchandising team to analyze their efforts.Develop and maintain web SOPs and training documentationsTranslate complex business strategies within e-Commerce and direct selling business of Avon to assist with automation, personalization and segmentationHelp develop and refine segments to enable one to many personalization efforts on site and overall journey through marketing channelsQualificationsBachelor's degree in Marketing, Computer Science, or a related field.Minimum 4 years of experience in website management or equivalent3 years of email development experience to support day-to-day marketing, communication and triggered real-time communication partnering with IT and other systemsHands-on experience with web technologies, including JavaScript, HTML and CSSComfortable with Tag Management tools such as Tealium or Google Tag ManagementExperience with debugging and testing tools like Tag Assistant, Debugger, or browser console.A solid understanding of enterprise ESPs configurations and data components of automationsHas a passion to drive reliable data insights through validation and collaboration with IT, BI and AnalyticsAble to demonstrate innovation, successfully tackling challenges in new and creative ways in often-stressful, deadline-intensive environmentsExperience with web accessibility, compliance and upcoming regulationsAbility to understand and develop solution strategies and communicate recommendations to executive leadershipOur BenefitsEligible for benefits as of date of hire (health, dental, vision, life and other voluntary programs)You are immediately vested in Avon's matching contributions to the 401(k) Plan. Avon matches your contributions dollar-for dollar up to 3% of your eligible pay, and $0.50 per dollar on the next 2% of your eligible pany sponsored Life insurance, AD&D and Disability benefits with option to buy upWellness incentive programsCommuter, Health Reimbursement (HRA) and Flexible Spending (FSA) accountsFamily Care (back-up child and elder care) benefit ProgramsAdditional voluntary benefit programs available such as group legal, critical care, accident, pet insurance and identity protection insurance.Salary Range: $110-120kAvon is an equal opportunity employer. All employment decisions are made without regard to race, color, age, gender, gender identity or expression, sexual orientation, marital status, pregnancy, religion, citizenship, national originancestry, physicalmental disabilities, military status or any other basis prohibited by law.#LI-TK1

Created: 2025-03-01