On Premise Distribution Manager

The On Premise Distribution Manager (OPDM) is responsible for driving best in class execution via their DSD distributors and owning relationship with our foodservice distribution network. The main priorities include owning distribution and volume goals within the region and developing premium brand execution in channel in alignment with national strategy. Accelerating REACH and availability remains our department's #1 strategic priority. To do this, we must continue to realize the full potential of our people and network.Key responsibilities include: communicating strategic priorities and driving sales initiatives; developing annual business plans; setting, tracking and measuring KPI execution; monitoring salesPOS; inputinteraction with Red Bull systems (e.g. Business Insights); and best practice sharing.RESPONSIBILITIESAreas that play to your strengthsAll the responsibilities we'll trust you with:DRIVING RED BULL NORTH AMERICA (RBNA) STRATEGY & CREATING ALIGNMENT WITH DISTRIBUTORS Develop communication process to ensure proper alignment and understanding of strategies, initiatives and targetsContinual communication with distributor leadership (inclusive of distributor partner key principal and broadline) to assess progress against strategy and initiativesDrives best in class execution of annual business plan through all OnP distributor routes to marketCultivate best-in-class relationships with key distribution management stakeholders to execute business plans and advance key objectivesGO TO MARKET STRATEGY Establishes communication schedule for National On Premise Account mandatesLTOs, VIP Program status & Pricing alignment. (DSDVistar)Ensures DPs implement tracking system to monitor progress against targets (DSD)Leading Internal On Premise foodservice strategy for the Region, via Broker management, and distributor stakeholder management (BL)Coordination and execution of local food showsBUSINESS PLANProvide on-going feedback to HQ & Region leadership on performance of Region KPIsDevelop annual business plansstrategy for organization requirements, POSresource needs. For DSD include, distribution, volume, investments, consist communication with ownershiptop management and KPIs. For BL this would include sales blitz development, Broadline Distributor Big Moments (Foodshows, GSMS, Events)Develops plans with DP during the Monthly Plan and Review (MPR) & Mid-Year Review (MYR) to course correct and achieve annual business plan. Partners with Distributor Partner Manager (DPM) and DP on annual business plan development (DSDVistar)Develop and highlight key customer opportunities to close SKU and Distribution voids to ensure optimum assortment Is available to local distributors (BL)Lead Identification and acquisition strategy for prioritized Incremental foodservice operator targets within the region (BL)BUSINESS INTELLIGENCEDevelops deep understanding of responsible market and its characteristics, and supports DP with actionable insights and recommendationsMaintains strong working knowledge of all Red Bull and relevant distributorbranch systems (e.g. The Hub, MSA, CPM, BI)Analyzes monthly reports to find largest areas of opportunity for DP, and uses those insights to guide DP to up-level market conditionsManages and tracks internal budgetsVolume forecasting and planning per distributor location in alignment with national volume objectives set by HQHas a robust routine of auditing & analysis to ensure VIP program compliance and return on investment (DSD)Holds DPs accountable for data submission into MSA to ensure accurate and timely information; tracks dailyweekly submissions (DSDVistar)DISTRIBUTOR STRUCTURE AND ACCOUNTABILITY EXPERTWork in field with broader On-Premise Region team of Managers and Specialists in respective geographies to develop effective programs, relationships, and collaboration internally and with distributor sales personnelHighlight opportunities and develop curated targets for ONP dept blitzes and sales InteractionsHas thorough working knowledge of distributor's internal systems and structureUnderstands distributor's hierarchy and has relationship from the top-down Knowledgeable on reps and area managers pay structure in order to programConduit to Brand Manager and Account Development Manager (DSDVistar)DISTRIBUTOR TRAININGLead team based training initiatives to develop and support the DP sales teamProvide individual coaching and development of DP work force (e.g. Brand Managers, Account Development Managers, and DP sales force)Ensures adoptionusage of WINGTIPS, TRAINING TOOLS (DSDVistar)Lead training and onboarding of Region Sales specialists on RTM ways of working and processes with sales forceMISCELLANEOUS Communicates regularly and works effectively with all BU sales team and marketing to secure full alignment of the BU goals with the DPEffectively wires with responsible National On Premise Franchise groups and regional chainsShare and enforce guidelines with regards to RBNA's inventory policyDevelops working knowledge of geographic and demographic areas in assigned geographyDevelops expertise with regards to product competition and distributorbranch competition in respective areaEXPERIENCEYour areas of knowledge and expertisethat matter most for this role:5+ years of sales experience and track record in Consumer Product Goods andor FMCG, foodservice industry (Beverage Preferred)4+ years of leadership experience Distributor, Supplier, andor Broadline distributor experience preferredDemonstrated ability to teach, develop, and manage distributors; as well as coaching others on selling skills On Premise industry knowledge and experienceStrong analytical and financial acumen to understandmanage back end financial planning systemsNegotiation experience Clear and proven ability to develop and implement successful sales and trade marketing strategiesMust have a valid US driver's license Bachelor's Degree preferred or equivalent work experience in lieu of degreeMust be fluent in English, additional language skills an advantageTravel 40-50%PermanentBenefits eligibleWHERE YOU'LL BE BASEDNew YorkNew York, United StatesUnited StatesRed Bull North AmericaJOIN THE TEAM

Created: 2025-03-01