Group Director, Paid Social

Job DescriptionWho We Are Horizon Media, founded in 1989 by Bill Koenigsberg, is recognized as one of the most innovative marketing and advertising firms. We are headquartered in New York City, with offices in Los Angeles and Toronto. A leader in driving business solutions for marketers, Horizon is known for its highly personal approach to client service. Renowned for its incredible culture, Horizon is consistently named to all the prestigious annual Best Places to Work lists published by Fortune, AdAge, Crain's New York Business and Los Angeles Business Journal. Together we are building a place of belonging. At Horizon, we understand the value that different perspectives can bring to our clients and culture, so we strive for an environment where our employees feel welcomed, safe and empowered. We value YOU and believe that your authentic voice and unique perspective allows us to create a more rewarding culture, and experience, together. Our simple recipe for success? We hire talented people (thinkers, doers, dreamers, makers), challenge them and give them every opportunity to grow. What You'll Do This position will be responsible for overseeing a team of paid social strategy & buying professionals, in addition to overseeing strategic client approaches, integrated with all digital channels under the Performance Group (Paid Search, Programmatic, Social, Affiliate). They will take a lead role in agency and client education in the social space, along with leading New Business pitching and onboarding for the channel. Paid Social Strategy - 25% Team Development & Management -25% Strategic Leadership - 20% Relationship Development - 20% Agency Stewardship - 10% Implement short- and long-term team planning, integrating Paid Social with all channels in the Performance GroupOversee Quality Control and Team processes operations ensuring client output performance is strong and accurateMaintain oversight on strategic outputs and plans for Performance clientsProvide active voice in communication optimization strategies, proactively communicating challenges and opportunitiesServe as senior client contact for all channel needs, delegating day to day responsibilities to team, ensuring client satisfaction and retentionLeads channel specific inputs for all New Business pitches, as well as being the initial client lead of all New Business onboarding inside Paid SocialDevelops partnerships with internal agency and department stakeholders to identify dept growth opportunities and solutionsSustains balanced work structures and staff resources in a service driven team with fluctuating, real time and seasonal needsManages team to maintain talent growth and retention, providing career guidance, development training and oversight; Covering a Bi-Coastal TeamMaintain and approve team finance and forecasting documents, working closely with the Finance group to monitor hiring, profitability and resourcesRepresent Marketplace and Social teams at all agency level training and education sessions, providing a clear path to social success for digital and brand colleaguesCultivate and Maintain external vendor and partner relationshipsMaintain oversight over team POV generationRemains current in an ever-changing landscape; is a domain expert on all things paid social including but not limited to Brand Safety, Measurement, Competitive Insights etc.This position will directly supervise Director and below level employees.Who You Are A social guru, passionate about the social media landscapeA strategic thought leaderA forward-thinking innovator, eager to challenge the status quoA data driven, problem solver with foresight and the ability to develop creative solutionsA collaborative team-oriented manager, with strong delegation and organization skillsAn effective communicator with strong verbal and written skillsConfident in navigating conversations with senior leadership internally and externallyAble to quickly learn new services and dashboardsAble to train staff on new ad product offerings and dashboardsAble to educate and explain the role of Paid Social in service of client's objectivesA supporter of and advocate for diversity, equity and inclusionPreferred Skills & Experience Degree in marketing, social media marketing, digital marketing preferred9+ years of related work experience in online advertising environments (Facebook, Instagram, LinkedIn, Twitter etc.)Strong client-facing voice and experience being a client and team lead in Paid SocialProficiency with Excel and ForecastingDirect hands-on experience in online advertising environments having directly managed a high volume of paid social buys (Facebook, LinkedIn, Twitter) preferred, but not requiredTrouble-Shooting skills related to Social platforms, Ads APIs and New Product releasesCertificates, licenses and registrations NA Physical Activity and Work Environment NA The statements herein are intended to describe the general nature and level of work being performed by employees, and are not to be construed as an exhaustive list of responsibilities, duties and skills required of personnel so classified. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the employer. #LI-LT1 #LI-HybridHorizon Media is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.Salary Range$165,000.00 - $185,000.00A successful applicant's actual base salary may vary based on factors such as individual's skill sets, experience, training, education, licensurecertifications, and qualifications for the role. As an organization, we take an aptitude and competency-based hiring approach. We provide a competitive total rewards package including a discretionary bonus and a variety of benefits including health insurance coverage, life and disability insurance, retirement savings plans, company paid holidays and unlimited paid time off (PTO), mental health and wellness resources, pet insurance, childcare resources, identity theft insurance, fertility assistance programs, and fitness reimbursement.

Created: 2025-02-28