Marketing Operations Specialist

Company DescriptionMacmillan Learning is a privately-held, family owned company that improves lives through learning. By linking research to learning practice, we develop pioneering products and learning materials for students that are highly effective and drive improved outcomes. Our engaging content is developed in partnership with the world's best researchers, educators, administrators, and developers. To learn more, please visit or see us on Facebook, Twitter, LinkedIn or join our Macmillan Community. Macmillan Learning is a division of the Holtzbrinck Publishing Group, a family-owned global media company headquartered in Stuttgart, Germany. We are an Equal Opportunity Employer. We are actively seeking job applicants who reflect a broad representation of differences, including race, ethnicity, religion, sex, sexual orientation, gender identityexpression, physical ability, neurodiversity, age, veteran, family and economic status and background, geographical background and status, and perspective. We believe that the best companies reflect the incredible diversity in viewpoints, backgrounds, and identities of the world in their staffs, and are committed to inclusive hiring across departments and levels. You can read more about our Diversity, Equity, & Inclusion initiatives here. Job DescriptionAt Macmillan Learning, we're committed to driving innovation that transforms education. We seek team members who thrive on pushing boundaries, envisioning future possibilities, and building solutions that make a lasting impact. Whether you're a Pioneer shaping bold new ideas, a Builder turning possibilities into reality, or a Stabilizer optimizing for success, you'll play a vital role in advancing our mission. If you're excited by the prospect of testing new technologies, implementing transformative strategies, and thriving in a fast-paced, innovative environment, we'd love to hear from you!The Marketing Operations Specialist supports the Marketing Operations team with the planning, execution, optimization, and maintenance of marketing platforms and programs. This role focuses on marketing automation and technology integrations, including administration, operational email execution, lead management processes, and data quality. The specialist will work closely with the Marketing Solutions Manager to ensure smooth marketing workflows, data integrity, and campaign execution.Studies have shown that women and people of color are less likely to apply for jobs unless they believe they can perform every job description task. We strongly encourage and welcome applications from individuals of all backgrounds, including women and people of color, to apply for this role. We're eager to meet people that believe in our mission and can contribute to our team in a variety of ways - not just candidates who check all the boxes. We believe in fostering a diverse and inclusive workplace, and we recognize that unique perspectives and experiences contribute to the strength of our team. If you are interested in applying, we encourage you to think broadly about your background and skill set for the role. We value your potential, and we are committed to providing a supportive and inclusive environment where all individuals can thrive and contribute their bestResponsibilities include, but are not limited to:Marketing Technology & System SupportAssist in the day-to-day management and maintenance of the marketing automation platform (Marketo), including troubleshooting and end user supportParticipate in the implementation and integration of marketing technologies, ensuring they align with business objectives and enhance marketing operationsAct as a liaison between marketing and TechnologySalesforce teams to ensure successful delivery of product features and functionalityMonitor email deliverability, sender reputation, and compliance with CAN-SPAM, GDPR, and CCPA regulations.Operational Program ProcessesManage, build, and optimize operational email programs including transactional emails, alerts, tasks, and system-triggered campaign ensuring accuracy, timeliness, and efficiencyDefine and implement audience segmentation, targeting rules, and automated workflows for operational programsCollaborate with stakeholders to align operational programs to requirements, best practices, and internal governance policiesAssist in maintaining the marketing communications inventory to ensure accuracy, consistency, and alignment with marketing, standardized, and operational initiativesCampaign Program & Process OptimizationConduct testing and QA for marketing automation programs built by the Marketing Solutions Manager to ensure accuracy and functionalityAssist with list imports and data updates for marketing campaigns and standardized programs, ensuring accuracy and proper segmentationSupport the execution of trigger-based campaigns to ensure timely, targeted communication that enhances audience engagement and campaign effectivenessLead & Data ManagementSupport lead management processes including lead capture, routing, and task creation ensure accurate and timely handoff to salesMaintain seamless data flow and integrations between Marketo, Salesforce CRM, and other marketing platformsImplement and maintain data hygiene processes, including deduplication and data standardization, to prevent Marketo-Salesforce sync errors and ensure accurate, reliable dataQualificationsRequired Qualifications:Bachelor's Degree (English, Communications, Marketing or Business preferred) 3+ years experience in digital marketing andor email marketing2 years experience with Marketo (or Marketo certification) andor Salesforce CRM strongly preferredTakes initiative to support new projectstasks and learn new skillsStrong written and verbal communication skills including the ability to communicate effectively across departments and teamsStrong knowledge of Microsoft Office (e.g. Word, Excel, PowerPoint) and Google for Work (Slides, Sheets, Docs, Drive)Ability to multitask, prioritize, and work independentlyKeen attention to project deadlines and deliverablesAbility to gather, interpret, and apply business requirementsKeen interest in digital marketing and customer experiencePreferred Qualifications:Working knowledge of marketing and email automation tools (e.g. Marketo) preferredBasic HTML knowledge preferredExperience with CRM platforms (e.g., Salesforce) preferredCreativity, adaptability, and enthusiasm for emerging technologies in marketing operationsFamiliarity with Google Analytics, Amplitude, and QualtricsSalary Range: $65,000- $75,000Physical Requirements:Must be able to concentrate and multi-task for long periods of time in a noisybusy environment. Must be able to travel and work more than 40 hours per week as needed. This position is open to a hybrid schedule out of our Austin, TX; Boston, Massachusetts; Hamilton, NJ; or New York City, NY offices. This position is also eligible for remote employment, excluding the following locations: Alaska, Arkansas, Hawaii, Mississippi, Nevada, South Dakota, West Virginia, Wyoming. Additional InformationBenefits Regular full-time and qualifying part-time employees and their dependents are eligible for Macmillan benefits, effective on the employee's date of hire. Macmillan also offers health benefits coverage to qualifying same-sex and opposite-sex domestic partners (may require additional documentation) of active employees. Competitive pay and bonus planGenerous Health Benefits (Medical, Dental, Vision)Contributions to your 401k retirement account through Fidelity Generous paid time off, sick time, floating holidays, and paid holidays (Spring Reset Day , Juneteenth, Indigenous People's Day, Election Day, and more!)Employee Assistance Program, Education Assistance Program100% employer-paid life and AD&D insuranceAnd much more!Macmillan Learning is a privately-held, family-owned company that inspires what's possible for every learner. We envision a world in which every learner succeeds. Through our content, tools and services, we aim to make that a reality. To learn more, please visit , join our Macmillan Community, stay connected to our Learning Stories blogs, or see us on LinkedIn, Facebook, or X. Macmillan Learning is a division of the Holtzbrinck Publishing Group, a global media company headquartered in Stuttgart, Germany.We are an Equal Opportunity Employer. We are actively seeking job applicants who reflect a broad representation of differences, including race, ethnicity, religion, sex, sexual orientation, gender identityexpression, physical ability, neurodiversity, age, veteran, family and economic status and background, geographical background and status, and perspective. We believe that the best companies reflect the incredible diversity in viewpoints, backgrounds, and identities of the world in their staffs, and are committed to inclusive hiring across departments and levels. You can read more about our Diversity, Equity, & Inclusion initiatives here.The successful candidate for this position will be an employee of Bedford, Freeman & Worth Publishing Group, LLC dba Macmillan Learning. Bedford Freeman & Worth Publishing Group, LLC has developed an affirmative action program in compliance with the NY Department of Education's guidance. Portions of the affirmative action program are available for review by applicants and employees by contacting Human Resources at Macmillan Learning.

Created: 2025-02-28