Associate Director, Search

Working at Real Chemistry and in the healthcare industry isn't just a job for us. We got into this field for different reasons, but we all stay for the same reason - to uncover insights, make meaningful connections, infuse creativity, and improve the patient experience by transforming healthcare through AI and ideas.Real Chemistry creates the world around modern therapies with over 2,000 talented professionals, and for the last 20+ years has, carved out its space at the intersection between healthcare, marketing and communications, data & AI, and the people at the heart of it all. We work with the top 30 pharma and biotech companies and are built for uncommon collaboration-we believe we are best together, bring together experts from a wide range of disciplines collaborate without barriers under a single, unified mission: to transform what healthcare is to what it should be. This one-of-a-kind model allows us to work in a way that better reflects how people experience healthcare-all with the intent to transform healthcare from what it is to what it should be. But we can't do it alone - you in?Real Chemistry is looking for an Associate Director, Search to join our growing team! The Associate Director, Search is responsible for holistic search marketing expertise - inclusive of both Paid Search (SEM) campaign strategy, planning, implementation, and management as well as ownership of organic search (SEO) strategy, execution, and maintenance. The ideal candidate will be wholly comfortable being independent and capable of managing their own workload, projects & day-to-day tasks as well as delegating and managing the team below them. This role serves as the primary point of contact for the internal teams heshe supports for all items regarding campaign activation and search optimization. The role will have a direct line of communication to senior members of the team which is designed to facilitate knowledge sharing in both directions and will act as one of agency's primary lead subject matter expertise on all things Search Marketing.The ideal candidate will have prior paid media and campaign management experience in Search Engines (Google Search, Shopping Ads, PMAX, and Microsoft Bing) and also in Search Engine Optimization including keyword research, analysis, portfolio management, and opportunity analysis, in writing meta data and working in platforms such as SEM Rush and Google Search Console. They should have strong analytical and communication skills, hands-on keyboard experience, and able to communicateexplain technical details to clients and key stakeholders. Collaboration across all agency teams (Integrated Media, Analytics, Strategy, Ad Operations, Creative, etc.) is required. This is a hybrid role, based in any of our US offices-including New York City, Boston, Chicago, Carmel, or San Francisco-or remotely within the US, depending on team and business needs.What you'll do: Paid Search (SEM)Oversee the day-to-day paid search management of multiple account(s)Work with the DirectorSenior Director to develop tactical strategy and planning for SEM campaigns that align with client business objectivesAbility to forecast for paid search, handle budgeting, and pacing for SEM campaigns to ensure efficient allocation of resources and optimize performance within budget constraintsTrain and mentor junior team membersBuild search ad copy and keyword assets, create campaigns in platforms, perform QAs, and activate according to best practicesSupport & lead planning process alongside senior Integrated Media team membersImplement media plans and track key performance indicators (KPIs) to measure successDemonstrate analytical skills to extract meaningful insights pertaining to search campaign performance data and tying these insights back to client goals, as well as identifying actionable recommendationsAbility to pull platform reporting to support Analytics readouts and client deliverablesAttend meetingsstatusescalls on behalf of account's team members to ensure proper communication and connection between capability and clientbrand needsOversees monthly billing and actualization between vendor and internal teams to ensure timely delivery and processingProvide timely updates to all campaign stakeholders, both internal and externalParticipate in client meetings & conversations when applicable, with support from senior team membersSupport internal and external communications with team members and partners across several accounts - from responding to a brief, strategic recommendations, to developing a multi-channel plan, recommending measurement, campaign launch and optimization, to results reportingLead preparation of client-facing presentation slides summarizing campaign performance, optimizations, recommendations, wrap ups & the likeOrganic Search (SEO)Oversee search engine optimization strategy development while also owning the day-to-day implementation of SEO recommendations and best practicesAbility to align SEO and SEM strategies within an integrated media planServe as an in-house SEO expert, advocating for best practices and educating colleaguesIndependently conduct optimizations focused on improving on-site organic rankingPerform keyword research, mapping, and search trends research to optimize existing content and identify new opportunities for clientsConduct site-wide SEO audits and spot errors in page code to recommend correctionsLead search listing management and online reputation managementReview new and existing page templates for optimization purposesAbility to review site architecture, including navigation, URL structure, hierarchy, internal linking, and landing page creationproject management of technical requirementsLead backlink audits, risk assessments, and development of long-term strategyAssess and provide metadata for blog content as well as page optimization recommendationsReview header elements including proper use of title, meta, canonical, schema, and other tagsIdentify website crawl errors, accessibility, and indexation issues with actionable recommendationsAudit HTML, CSS, JavaScript optimization. XML sitemap review and creationReview redirects to ensure proper funneling of link equityMobile SEO analysis and recommendations, as well as social media integration strategy within website and contentAbility to perform Google Search Console reviews, in addition to ongoing technical monitoring, indexation, and rankings performanceThis position is a perfect fit for you if: Our Company values - Best Together, Impact-Obsessed, Excellence Expected, Evolve Always and Accountability with an "I" - really speak to you.You are adaptable, resilient, and OK with adjusting your scope, responsibilities, and focus as we grow. When things change, so do we. We're always evolving.You are proactive, driven, and resourceful with strong prioritization skills and a desire to dive into the data.You are highly organized self-starter, able to work independently and under tight deadlines.What you should have: 5+ years of professional experience working in digital media as a campaign manager - while owning buying platform management, campaign management, optimization & digital media operations3+ years of hands-on platform experience - Paid Search and SEO-specificIn-depth understanding of SEM and SEO (including paid search campaign management, media optimization practices, and deep understanding of search engine algorithms)Pharmahealthcare experience is a plusHands-on keyboard experience with Google Ads, Microsoft Advertising, and bid management platforms like SA360Must have experience with multiple buying tactics like Performance Max, Google ShoppingHands-on experience with Adobe or Google AnalyticsExperience troubleshooting site tagsSuccessful track record of taking on increasing levels of responsibilityAbility to multi-task, be proactive, and prioritize accordingly in a dynamic, fast-paced work environmentExperience with leading day-to-day meetings, statuses, callsExperience in platform strategy and tactical recommendationsExperience with client communication & deliverablesAbility to identify, troubleshoot and effectively resolve issuesExcellent oral and written communication skillsExcellent analytical and critical thinking skillsExcellent mathematical skillsExcellent project management & time management skillsThorough attention to detailProficiency in Microsoft Excel, PowerPoint & WordPay Range: $90,000.00 - $125,000.00 This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on job-related, non-discriminatory factors including but not limited to work experience, skills, certifications, and geographical location. The Company reserves the right to modify this pay range at any time. Real Chemistry is proud to be Great Place to Work® certified; check out what our people shared about our culture and workplace on our Great Places to Work Profile here.Working with HART: Since the pandemic, we have adapted to how our people told us they want to work. We have offices in cities with many employees and clients - New York, Chicago, San Francisco, Manchester, UK and London, UK - that serve as hubs where and when they need us, and we encourage employees who live less than a 45-minute commute of a Real Chemistry office to go in at least two days per week. Outside of these offices, we have regions, where people work remotely but come together quarterly for collaboration, culture and learning opportunities. We call this our Hybrid and Regional Teams approach. Real Chemistry believes we are best together - and our workplace strategy fosters connection and collaboration in person - but also supports flexibility for our people.Real Chemistry offers a comprehensive benefit program and perks, including options for medical, dental, and vision plans, a generous 401k match, flexible PTO, and entitlement to a five-week sabbatical program after 5 years of service. Other perks include student loan debt contributions, mental wellness coaching and support, and access to more than 13,000 online classes with LinkedIn Learning. Additional benefits for those just starting or continuing with their family building journey include access to enhanced fertility support, Bright Horizons family support programs, as well as expanded paid leave for new parents including personalized coaching support through Your 4th Trimester ®. Learn more about our great benefits and perks at: Chemistry is an Equal Opportunity employer. We continually strive to build and sustain an inclusive and equitable work environment where our employees feel empowered to leverage all they bring from their personal lived experience and professional expertise, to make our team the best in the industry. We encourage motivated and qualified applicants to apply without regard to race, color, religion, sex (including pregnancy), sexual orientation, gender identityexpression, ethnic or national origin, age, physical or mental disability, genetic information, marital information, or any other characteristic protected by federal, state, or local employment discrimination laws where Real Chemistry operates. Should you require accommodations throughout the interview process please let your recruiter know.

Created: 2025-02-28