Manager, Shopper Marketing - Convenience

The Shopper Marketing Manager, Small Format Super Regional is responsible for defining and executing Red Bull's Shopper Marketing strategy and programming in the Small Format channel Super Regional customers (including Wawa, ampm, RaceTrac, Murphy USA and Casey's). This person will comprehensively develop and execute on-Brand Shopper Marketing initiatives that; meet shopper's needs while delivering on both brand and customer priorities. Using insights to turn Shoppers into Buyers, the Shopper Marketing Manager will develop programs that range from turnkey channel initiatives to custom retailer-driven shopper activations, each in a way that strategically aligns brand and retailer objectives and ideally uniquely differentiates Red Bull with retailers and shoppers. This position requires strong project leadership skills to bring Brand-driven assets, objectives, concepts, and priorities to life in-market, including generation of sales tools, creation of design and messaging, and definition of targets and look of success. They are the first point of contact for HQ, Field and Retail stakeholders and are held accountable for quality and timely execution. They will be the key Shopper Marketing representative at top Super Regional internal and customer meetings and responsible for the development of high value, custom and innovative programs. Simply put, the role sets Red Bull up to win in Small Format Super Regional Retail customers by expanding Brand impact and generating revenue driving solutions to retail challenges. The key performance indicators will define and develop the following in the Large Format Super Regional Customers: Red Bull Shopper Marketing strategy, activations & programs Custom Super Regional Large Format Shopper Marketing programming On-Brand, industry-leading Shopper Marketing programs Creative Concepts & Messaging for shoppers at retail points of purchase Communication ToolsEngagement for retail stakeholders and buyers Post-program analysis RESPONSIBILITIESAreas that play to your strengthsAll the responsibilities we'll trust you with:BUILD THE BRAND AT RETAILDevelopment and execution of Shopper Marketing programming; generic, retailer, and Red Bull voiced Consolidates and defines the Shopper Marketing Programming Calendar for Super Regional Large Format customers Brief internal and external media teams and agencies and develops all program creative adhering to Red Bull brand standards Translates Brand assets and initiatives into winning Shopper Marketing programs Designs creative and impactful messaging relevant to Large Format Retail landscape Coordinates with POS team for in-store visibilityPOS item development and delivery Seeks out inputs and support from cross functional stakeholders in guaranteeing that consumers perceive Red Bull as a prevalent, relevant, premium Product & Brand at Large Format RetailMAXIMIZES THE REACH AND PURCHASE POTENTIAL OF RETAIL PROGRAMSCreation and deployment of sales tools to team responsible for execution Ensure understanding of brand standards and clear guidelines for the execution of Large Format Super Regional Shopper Marketing programs Ensure seamless alignment with key internal stakeholders and consistency of messaging across all initiatives Intimately familiar with customer's Shopper Marketing capabilities and vendor partners best equipped to deliver on joint business objectives Delivers Large Format Super Regional customer channel and retailer specific programming that drives shopper purchase conversionENSURES A RETURN ON INVESTMENTS OF RESOURCES AND EFFORTSEstablishes tangible and quantifiable targets to drive and measure performance Identify business case & develop rationale to inform programming decisions Assume responsibility for budget management of Large Format Super Regional Shopper Marketing Programing Analyzes performance to deliver actionable conclusions within the multi-pronged measurement approachCREATES RETAIL PROGRAMS THAT DIFFERENTIATE RED BULL WITH SHOPPER AND RETAIL VS COMPETITIONDevelops custom solutions for Super Regional Large Format shopper insights and opportunities Leads custom program development for Super Regional Large Format Retailers Delivers full suite of programming; from turn-key & scalable to breakthrough & innovative Manages creation of Shopper Marketing program assets: concept development, POS messaging, selling materials Leverages consumer and shopper insights to identify and trends and opportunities that will shape the future state of Large Format Shopper MarketingENSURE GREAT PEOPLE, GREAT PLANS, AND QUALITY EXECUTIONShares best practices with the US business units and international teams Fosters strong relationships with all internal stakeholders to drive a culture of mutual accountability and motivationEXPERIENCEYour areas of knowledge and expertisethat matter most for this role:3+ years of experience in CPG environment, ideally within Sales, Brand or Shopper Marketing Field experience is a plus Strong project management, solution orientation and cross-functional collaboration skills - ability to organize, prioritize and deliver on time Strategic and intellectually curious, with track record of up-leveling projects to maximize success Ability to drive insights into action Excellent written and oral communication skills Bachelor's degree or equivalent work experienceMust be fluent in English, additional language skills an advantage Travel 20-30%PermanentBenefits eligibleWHERE YOU'LL BE BASEDSanta MonicaCalifornia, United StatesUnited StatesRed Bull North AmericaJOIN THE TEAM

Created: 2025-02-24