Brand Manager

Brand Manager - Immune HealthWelcome to a better way, an authentic way. Welcome to Nature's side our minds, inside our hearts, inside our business, inside our bottles.Our reason for being, the purpose that inspires our work every day, is quite simple: Help people live healthy lives.When we help people live healthy lives, we build a happier, healthier world for everyone.How we go about our work drives TRUST in who we are, what we do, and the products we produce. That means something important to the world, and it means the world to us.People TRUSTOur products to be the gold standardOur words to be trueOur claims to be honest,Our actions to have integrity.Together we work with an awareness of how even small actions affect others, an attitude of kindness and concern for each other, and a drive for action that helps people live healthy lives.It's the best way. The right way. The only way. Nature's Way.Be a part of helping people live healthy lives as our new Brand Manager. SUMMARY The Brand Manager is responsible for building and executing strategic go-to-market plans that deliver on financial and brand targets with accountability to deliver the full P&L. This person must partner with the Director of Marketing Commercialization to drive strong cross-functional collaboration with sales, R&D, consumer insights, and brand equity, as well as coaching and management of an Associate Brand Manager.ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.Portfolio Management:Oversee assigned need state portfolio to deliver annual financial targets, including net sales and profit. Responsible for developing vision and strategy for assigned need state(s).Develop and implement annual business plans, taking into account the nuances between Natural, Ecommerce and Mass channels.Marketing & Innovation:Accountable and responsible for leveraging compelling consumer insights to develop winning brand portfolio category strategies vs. competition.Support development of the annual marketing budgetmedia strategy for the brand.Partner with shopper marketing, ecommerce & equity teams to develop integrated consumer communications and media plans which may include digital, print, website, CRM, and social media.Collaborate with sales partners in the development and implementation of trade promotions, channel segmentation and management, category management and salesforce education.Monitor and track competitive activity, as well as in-market trends for new ingredients, delivery forms, etc.Collaborate with innovation, sales and R&D to build and launch impactful product innovation with compelling consumer and retailer narratives.Lead and develop an Associate Brand Manager:Allocate key deliverablesresponsibilities to direct report.Support development of direct report's capabilities and competencies via regular, ongoing coaching and performance reviews.SUPERVISORY RESPONSIBILITIES This position has direct supervisory responsibility over, and daily management of, individual brand and capability managers that requires: personnel performance evaluations, personnel compensation oversight, personnel succession planning, approval of budgets for salary, benefits, travel, entertainment, training, associations, trade shows, advertising, duespublications, etc.EDUCATION andor EXPERIENCE Required: Undergraduate college degree in marketing, business or a related field. 4+ years of related experience in consumer packaged goods marketing within the FoodDrugMass andor Health Food Store channels.Preferred: Masters of Business Administration graduate degree. Marketing experience with a healthcare or supplements portfolio a plus.TRAVELThis position required up to 20% domestic travel. Some international travel may be required. All benefits are effective on day 1 of employment.Medical Option to select either a PPO plan or one of 2 high - deductible medical plans that includes a company contribution to your personal health savings bank account.Dental Delta Dental PPO & an option to select an enhanced dental plan.Vision Routine preventative coverage under medical plan and an option to elect additional voluntary coverageTime Off All employees receive 11 holidays off per year, as well as paid time off that starts at a minimum of two weeks per year.401K Plan Company match of up to 4% as long as employees contribute a minimum of 6% to the account. An additional profit-sharing contribution is also made to employee accounts if the company meets its annual targets.You'll also enjoy a variety of other benefits that support your long-term health and wellness:Company provided short-term & long-term disabilityLife and AD&D insuranceFlexible spending accountsVoluntary critical illness & accident coverageNew parent phase-in program & paternity leaveEducational assistance reimbursementProduct discounts & a wellness programStart Helping People live Healthy lives today!Equal Opportunity EmployerProtected VeteransIndividuals with DisabilitiesThe contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)

Created: 2025-02-22