Biddable Media Manager

Who we areWe are an organisation that exists to drive progress. That's the "red thread" that connects everyone at The Economist Group (TEG). Our businesses share a devotion to innovation, independence and rigour in their fields of expertise. We empower people to understand and tackle the critical challenges and changes facing the world. Our analytical rigour, global expertise and evidence-based insights enable individuals and organisations to make sense of these shifts and chart a course through them.We deliver analysis and insights in many formats to subscribers and clients in 170 countries through our four businesses, The Economist, Economist Impact, Economist Intelligence and Economist Education, which uphold our global reputation for excellence and integrity. The Role:The Economist is looking for a Biddable Media Manager to join our growing in-house team of B2C marketing specialists. This role is key to help drive both brand awareness and efficient subscriber growth. In this role, you will manage digital marketing campaigns end-to-end across various biddable ad platforms, ensuring they deliver both awareness and performance goals. We're seeking a candidate who knows the biddable media landscape inside and out, thrives in a fast-paced, results-driven environment, and excels at juggling multiple priorities with precision and focus.Key Responsibilities:Support the Director of Performance Marketing and Head of Awareness Marketing with planning, execution, optimization, and reporting for campaigns.Set up and extensively QA biddable media buys across platforms such as GoogleAds (YouTube and GDN), DV360, The Trade Desk, and Amazon.Regularly optimise campaign performance by adjusting bids, targeting, and creatives to meet KPIs.Deliver actionable insights on audience, creative, and performance optimisations.Collaborate with the biddable team to proactively troubleshoot and resolve obstacles.Work with cross-functional teams, including AdOps, creative, and data insights, to develop and execute impactful campaigns.Build relationships and negotiate with DSP partners to secure added media value for The Economist.Conduct AB testing to refine audiences, ad elements, formats, and landing pages for conversion.Partner with the internal research team and external stakeholders to run brand lift studies demonstrating campaign effectiveness.Skills and Personal AttributesExtremely analytical with demonstrated ability to use data to problem-solve and optimise outcomesSelf-starter who can power through challenges and thrives in a fast-paced, dynamic start-up environment.Excellent attention to detail and project management skillsHigh levels of organisation, with strong planning skills and the ability to prioritise workload according to ever changing business needs Able to communicate and work cross-functionallyUp-to-date with the latest industry trends and best practices in digital marketingQualifications and Experience2-5 years' proven work experience in in-platform biddable media delivering display, video, native, connected TV campaignsAgency or brand experience managing large advertising budgets Proficiency in using ad management tools such as Google Ads, DV360, or Programmatic DisplayVideo Ad Networks and DSPsExperience in subscription or e-commerce businesses is a plusIn-depth knowledge of ad platform targeting options, bidding management, and campaign optimisation techniques.Hands on experience in ad trafficking across different platformsExperience working with analytics tools such as Google Analytics, Google Looker Studio, Google Sheets, Excel and or other similar products. The expected base salary for this position ranges from $70,000.00 - $80,000.00. It is not typical for offers to be made at or near the top of the range. Rather, salary offers are based on a wide range of factors including relevant skills, training, experience, education, and, where applicable, licensure or certifications obtained. Market and organizational factors are also considered.#LI-hybridWhat we offerBenefitsWe offer excellent benefits including an incentive programme, generous annual and parental leave policies, volunteering days and well-being support throughout the year, as well as free access to all Economist content. Country specific benefits are also offered.Our ValuesOur values are a collective set of beliefs and behaviours that strengthen The Economist Group's purpose and demonstrate where we want to be as an organisation. They reflect on our mission to pursue progress for individuals, organisations and the dependenceWe are not bound to any party or interest and encourage exploration and free-thinking. We champion freedom, both within our organisation and around the tegrityWe are bold in our efforts to uncover the truth and stand up for what we believe in. We inspire trust through our rigour, fact-checking and transparency.ExcellenceWe aspire to the highest standards in all we do. We are ambitious and inquisitive in our pursuit of continuous progress and clusivityWe value diversity in thought and background and encourage healthy debate with a breadth of perspectives. We treat our colleagues and customers fairly and respectfully.OpennessWe foster a collaborative and empathetic culture conducive to the interests, wit and initiative of our colleagues. New ideas are our lifeblood.The Economist Group values diversity. We are committed to equal opportunities and creating an inclusive environment for all our colleagues and potential colleagues regardless of ethnic origin, national origin, gender, gender identity, race, colour, religious beliefs, disability, sexual orientation, age, marital status or any other status.

Created: 2025-02-22