VP, Indirect Distribution

EverPass Media is redefining the role of TVs in businesses by blending exclusive top-tier sports and entertainment with unmatched marketing innovation. With a focus on premium content like NFL Sunday Ticket, smart promotions, and seamless partnerships, we offer a cloud-based platform that combines ease of use with advanced functionality and reliability. We're empowering business owners to control their content like never before, ensuring their screens are more than just TVs-they're key to engaging, entertaining, and understanding their customers to help drive business results. We are poised to leverage our strong leadership, innovative technology, and strategic partnerships to become the go-to destination for on-premise entertainment and marketing.Position Overview: The Vice President of Indirect Distribution will lead the strategy, development, and execution of our indirect sales channels. This role involves managing and growing relationships with channel partners including resellers, distributors, systems integrators, VAR's, MSP's, and other third-party entities that sell the company's products and services. The VP will be responsible for driving revenue growth, expanding the company's market reach, and ensuring the successful adoption and implementation of indirect sales programs. This role will oversee all sales distribution efforts driven by partners. The VP will be responsible for developing the Sales Plan & Revenue targets and ensuring those targets are delivered within the annual sales plan. Key Responsibilities: Strategic Leadership Develop and implement the indirect sales strategy to drive revenue growth through all sales distribution partners. Identify market opportunities for indirect sales, ensuring alignment with company objectives and evolving market needs. Collaborate with senior leadership to integrate indirect sales initiatives within the overall sales strategy. Indirect Distribution Management Identify, recruit, and onboard new channel partners to diversify and strengthen the indirect sales network. Oversee all aspects of indirect sales distribution, including partnerships with SPD, Charter, Frontier, and new agent agreements. Lead initiatives to secure new partnerships and agent agreements to expand the company's indirect sales footprint. Coordinate with all distribution partners to ensure alignment with company goals, streamline processes, and maximize sales potential. Manage and support all sales efforts driven by third-party agents, resellers, and distributors to optimize performance and ensure consistent results. Partnership Development and Management Build relationships with key partners to establish a robust indirect sales channel. Negotiate partnership agreements, terms, and SLAs to ensure mutually beneficial outcomes with new and existing partners. Develop programs and incentives to drive partner engagement and maximize revenue generation across indirect channels. Sales Enablement and Training Lead the development of sales enablement resources and training programs tailored for indirect sales partners. Provide partners with the tools, resources, and insights needed to represent and sell our products effectively. Coordinate with product, marketing, and sales teams to ensure alignment and consistency in messaging, product knowledge, and sales support. Contract Negotiation and Deal Structuring Lead negotiations with key channel partners regarding commercial terms, pricing, and deal structures. Ensure all partner contracts and agreements comply with company policies and legal requirements. Revenue Management and Forecasting Set revenue targets and monitor partner performance to achieve sales and revenue goals through indirect distribution. Analyze market trends, sales metrics, and partner feedback to refine the indirect sales strategy. Provide regular performance updates to executive leadership on the indirect sales channel and distribution performance. Team Leadership Build and lead a high-performing indirect sales team, including recruiting, training, and performance management. Foster a culture of collaboration, accountability, and growth within the indirect sales team. Key Qualifications: Education: Bachelor's degree in Business, Marketing, or related field (MBA preferred). Experience: 15+ years of sales experience, with at least 10 years in indirect or channel sales leadership. Proven track record of building and managing successful indirect sales programs and partner relationships, particularly in complex distribution channels. Strong negotiation and relationship management skills, with experience managing indirect sales partnerships and complex contracts Strategic mindset with the ability to analyze complex data, forecast sales, and drive growth. Excellent leadership and communication skills, with experience in cross-functional collaboration. Strong experience with partner recruitment, negotiation, onboarding, and performance management. Leadership: Ability to inspire, lead, and manage a high-performing team as well as the ability to work well cross-functionally. Analytical Skills: Ability to analyze complex data and use insights to drive sales performance and decision-making Strategic Thinking: Strong business acumen and the ability to develop and execute long-term sales strategies Technology Savvy: Familiarity with CRM software (Salesforce, Hubspot, etc..), sales enablement tools, and other relevant technology platforms. Travel: Willingness to travel as required for partner visits, meetings, and industry events. Expected Compensation: The anticipated base salary range for a new hire into this position is $150,000 - $180,000 + Commission compliance with local law, the range above reflects the current hiring range for this position. EverPass takes into consideration the qualifications, skills, and experience of the candidate, expected quality and quantity of work, and internal pay alignment when determining the salary level for potential new employees. EverPass expects to hire for this position at the mid-range salary, with the possibility of considering a higher salary only in rare cases when EverPass determines an external candidate possesses exceptional qualifications significantly exceeding the job requirements.About Us:EverPass Media is a comprehensive media platform dedicated to commercial businesses, that aggregates, distributes and enables streaming of live sports and entertainment content, and offers a wide array of consumer engagement and performance marketing tools for bars, restaurants, hotels and other commercial venues. Launched initially as the exclusive distributor of NFL Sunday Ticket to commercial establishments in the United States, EverPass partners with rightsholders, distribution partners, and business owners to unlock greater access to premium live events and drive business growth. EverPass was founded in 2023 in partnership with RedBird Capital Partners and 32 Equity, the strategic investment arm of the National Football League. TKO Group Holdings, the parent company of UFC and WWE, joined as an investor in 2024.Benefits and Perks: Competitive Compensation Medical, dental, vision, life, and short-term disability insuranceProfessional Development ProgramsAccess to senior management and mentoring opportunitiesEmployee Recognition ProgramUnlimited PTOPaid Parental LeaveMental Health and Recharge Days 401k MatchPre-tax TransportationEmployee Assistance ProgramType of work: HybridVirtual Social Events including: Team Wins and Highlights from the Month, Cultural and Diversity Spotlights, and Happy HoursThis is a chance for you to join a challenging and inspiring environment where you will have the possibility to make a daily impact. Every day you will work alongside helpful and down-to-earth colleagues who are dedicated and ambitious. Together we create an innovative environment that drives EverPass forward. If you are the right person for the role you will be part of a fantastic journey in a dynamic, high-growth business.We look forward to your application.EverPass is an equal opportunity workplace and an affirmative-action employer. We are always committed to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. Discrimination is not welcome on the basis of any other status protected by the laws or regulations in the locations where we work.

Created: 2025-02-22